Taking a stand: A Q&A with Havas’ Eoin Welsh on the Nugget #ProFro poster: In September, Havas Johannesburg pitched an idea to its client, Nugget shoe polish. The result was an iconic social media poster related to the #ProFro movement, which protested against discriminatory hair policies and racism in local schools. Eoin Welsh, chief creative officer of Havas, tells media update how the poster allowed the brand “to take a stand” on the issue.
Source: Media Update
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