Team Sky in its modified kit, just in time for the 2013 Tour de France.
Photo: Team Sky
Team Sky has announced a longstanding commitment with 21st Century Fox. The News Corporation’s brand will be particularly noticeable on the rider’s kit and team vehicles.
21st Century Fox is the proposed media and entertainment company that will be formed following News Corporation’s separation into two distinct publicly-traded companies.
News Corporation and its subsidiary Sky Italia have been partners with Team Sky since the team first raced in 2010.
The partnership announced today will extend and increase this support for the team, which will continue to be known as Team Sky and operate as Sky Procycling.
“We’re excited to have this long-term commitment and to welcome 21st Century Fox on board,” said Dave Brailsford of Team Sky.
“It feels like great recognition of the strength and value of the partnerships we’ve developed. 21st Century Fox is a perfect fit and is an appealing global brand that will be great to work with.
We’re looking forward to racing on their home soil, at the USA Pro Challenge in Colorado, this summer.” – Cycling News
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