Telmap, an Intel company, has upgraded its personal navigation app, Telmap Navigator, especially designed for South Africa, free of charge to the end user, and with strong appeal to local advertisers.
The latest version of Telmap Navigator turns your Android, Apple or BlackBerry smartphone into a personal guide, with voice guided real time GPS-based navigation and features including tips for travel, dining options and money-saving vouchers.
Through its native advertising capabilities, this revamped app delivers assured and measurable return on investment for advertisers.
The click through rates Telmap Navigator has enabled advertisers through the previous version of the app ranged between 6% and 8%. These are projected to increase significantly given the enhanced exposure in the new version.
Advertisers can choose to position or promote their brand in several compelling ways:
· The brand can be depicted via a hi-resolution spinning 3D icon while the user is en route. The user can then click on this icon, retrieve additional information and of course navigate directly to the advertiser’s place of business.
· The brand can be positioned on the app homescreen in the form of a clickable widget.
· The brand can be promoted in users’ sponsored search results.
· Banners triggered by relevant keywords and even through branded location detail screens.
· Another innovative feature allows car manufacturers to feature a car model of theirs on the homescreen and even allow the user to navigate with that car in full 3D with navigation voices associated with that brand.
In South Africa alone, Telmap boasts over 800,000 users, with over 65,000 new users joining every month.
Gilad Goldshtein, Telmap Director and South Africa’s Country Manager says, “Telmap Navigator is a compelling app for advertisers since it’s used by people who are out and about. Its real-time location-based nature means advertisers can engage people when they are in the vicinity of the place of business, exposing relevant and compelling offerings when it’s most relevant to the user. This enables Telmap Navigator to convert users into customers by literally navigating them to the retailer’s front door.”
During the last 3 months both KFC and BP have advertised on the Telmap Navigator with outstanding results:
· The KFC campaign designed to “drive” users to KFC outlets, the May campaign achieved over 30 000 clicks converting into over 9000 navigations to KFC outlets across the country.
· Last month the BP campaign resulted in over 6 500 drivers navigating to BP forecourts across South Africa, enabling BP to increase its share of Telmap Navigator users, navigating to Service Stations, to 70%.
In the months ahead Telmap is going to be releasing more innovative advertising opportunities to enable Advertisers to increase their points of contact with the with our rapidly expanding users base.
“Leading local and global brands have advertised with Telmap Navigator including SPUR, Debonairs, KFC, BP, Visa, Nandos and McDonald’s”,Goldshtein says.
Telmap Navigator is the essential must have app for people on the go in South Africa. Likewise, with the rapidly growing number of users and the compelling use cases, advertisers are quickly jumping on this opportunity to communicate ads in a new and contextual way. Telmap Navigator is a win-win for all parties and best of all, it’s free!
The new Telmap Navigator includes:
· 3D landmarks
· Speed cameras alerts
· Real-time traffic and road conditions
· In-app integrated Eat-Out restaurant guide
· In-app integration of Trip Advisor
· In-app integration of Facebook and Twitter
· Desktop shortcuts for home and work locations
· Search by voice recognition
Telmap’s slogan of ‘Less Time Lost’ lies at the heart of the app, which delivers cutting edge real-time maps and location-based services in various countries around the world. Localized versions have already been deployed in the UK, France, Germany, Spain, Italy and Israel. The free app has received 4-star ratings within various appstores.
Telmap Navigator’s maps use TomTom data. The maps are overlaid with a variety of content and services to deliver instant and relevant information, to assist users to find what they are seeking, and interact with the places and people around them.
In addition to driving mode the app supports pedestrian navigation mode.
The maps themselves have various viewing options including 3D vector graphics, and 2D.
About Telmap
Telmap, which is an Intel company since 2011, is a world leader in mobile location-based services. Telmap provides mobile operators with cloud-based, managed location-based services that are fully designed to open new business opportunities and generate new revenue streams. Telmap is also providing the same service with its own branded mobile application called M8, your local mate. The company has established a solid reputation for providing its customers with innovative, value added end-to-end mobile location based services that enrich on-the-go experiences through integration of local content, community interactions, and relevant retail offers.
The Telmap end-to-end offering is comprised of three parts: First, Telmap’s flagship product, the Mobile Location Companion application that caters to all users’ needs while out and about, with location central to everything: social interactions, deals and promotions, exploration of one’s surroundings, and more. Second, the Telmap offering includes a robust location platform with a set of APIs that are designed to support Telmap customers and third party developers in delivering a strong LBS strategy and are available through the Intel Developer Program. And third, a full set of professional services such as porting, billing and local content integrations, channel marketing, business intelligence and more.
Telmap is the #1 provider of choice for mobile location-based services and its technology has been selected by leading industry players such as Orange France, Vodafone, Vodacom, Cell C, SFR, O2, Telefonica, SingTel, OPTUS, Cellcom, Pelephone, Partner and more.
Contact information:
Sharon Schneider
sharon.schneider@telmap.com
www.telmap.com
Look for the Telmap and M8 pages on Facebook.
URL: http://www.telmap.com
Twitter:
Facebook: https://facebook.com/Telmap
YouTube:
Author: Lindi Tshabangu from . Originally distributed by MyPR.co.za.
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