The youth: instapreneurs and socially important people: Globally, the youth market is the largest the world has ever seen, and Africa has the majority of these young people. With direct youth spend in South Africa sitting at a hefty R130 billion per annum, marketers need to sit up and take notice of the youth market. They are not just ‘the future’ as we are often told – they are ‘the now’, writes David Blyth, CEO of Yellowwood.
Source: Media Update
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