Here are quick tips to boost your brand’s online presence, for beginners.
Key words
Search engines such as Google or Bing sift information on the internet and retrieve it — the technique used by search engines is simple: whatever you type in the search bar, the engine will try match the words or phrases. Therefore, if you want people to know about your brand, use key words in your website headings or ads that your customers will search for. EG: If you are a dentist, your heading should not be your name, but this, “Dental implants in one hour” or “Fillings done without pain”.
Links
To become more known to search engines, having links that link up to your website will tell the search engine that your site is active and it is somewhat of an authority on the subject.
Starting a blog with links to your website will create a greater presence for your brand. Using Facebook and Twitter will also generate a higher building presence for your brand.
Technical
Since this page is for beginners, technical language has been kept to the minimum; however, it would be a good idea to speak to an IT specialist or a graphic designer, to alter your url by applying a 301 redirect — so that when your website name is mentioned online, it doesn’t need to have the “www” before it and it will still be directed to your site, thus creating greater traffic.
Also, if you’re planning on speaking to a technical person, consider asking him or her about creating static urls and extending your domain name to a higher yearly cost of registration — this adds value in the eyes of search engines.
Follow up
Keep writing, or ask a professional to write for you — or get an agency to do it for you so that you have constant updates on your site such as www.urbrand.co.za This tells the search engine that you are relevant and still alive. It will land you closer to the top of the search-results page.
One last tip
Once you’ve done this, and have generated better traffic to your site, put an offer on your site that will compel your reader or customer to take you up on it. So, if you are a dentist, offer a free subscription to a newsletter on tips to keep gums healthy, if they click on the ad. What this will do is a big part of your plan to become well-known. They will fill in a form in which their email address and other relevant information will be inserted — from this, you can keep them in a data base in which you can send monthly emails or text messages or FB messages, about your brand.
For more info, connect on Twitter @claudio_milo or email claudiomilo@live.co.za
More Info link:: http://www.urbrand.co.za
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Author: Claudio Milo from Private Copywriter. Originally distributed by MyPR.co.za.
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