The Twitter Blanket Drive (TBD) is a uniquely South African, community-driven response to the needs of the poor during the winter months of the year.
Initiated in 2010 by Founder, Melanie Minnaar, the Twitter Blanket Drive started with a single tweet:
What if each person on Twitter donated a blanket?
Since then, the Twitter Blanket Drive movement has grown exponentially. In 2012, 13 000 blankets were collected by the Twitter Blanket Drive and donated to organisations who assist the needy, homeless and indigent.
Events take on the form of a “Tweetup”, whereby Twitter users tweet about donating their blankets and all enjoy a meal or drink at the collection point. For 2013, events will be held across the country on 25 May (and on 26 May in some regions).
Johannesburg – Protea Hotel Fire and Ice, Melrose Arch
Durban – Wakaberry, Durban North – Shop 3, 41 MacKeurtan Avenue, Durban North
Cape Town – Protea Hotel Fire and Ice, Tamboerskloof
How can you help?
1. Attend a Twitter Blanket Drive event in your town.
2. Make a cash donation to the Twitter Blanket Drive, at the event. Donated funds will be used to purchase more blankets.
3. Like Twitter Blanket Drive on Facebook: https://www.facebook.com/TBDZA
4. Follow Twitter Blanket Drive on Twitter: https://twitter.com/tbdza or https://www.twitter.com/TBDAfrica and use the hashtag #TBD2013
5. Help with the transport of the blankets from events to beneficiary organisations.
6. Corporate sponsorship packages are available. The Twitter Blanket Drive attracts a lot of national attention on social media channels during the run-up to the event, and your organization will be highlighted on the TBD social media channels and website.
Contact – Cape Town: Merentia van der Vent – via Twitter @merentia | Durban: Fred Felton via Twitter @fredfelton | Johannesburg: Jodene Shaer via Twitter @Jodenecoza
URL: http://www.tbdafrica.co.za
Twitter: http://www.twitter.com/tbdza
Facebook: https://www.facebook.com/TBDZA
YouTube:
Author: Cath Jenkin from Twitter Blanket Drive. Originally distributed by MyPR.co.za.
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Twitter Blanket Drive 2013