South Africa, 20 April 2023 – Today, adidas announced the return of its highly anticipated Members Week, putting its adiClub community front and centre by offering early access to unique experiences and exclusive product ranges.
The dedicated week will take place around the world from 27 April until 4 May, rewarding its over 300 million adiClub members. Available to all that sign up, adiClub is a completely free membership programme, available worldwide, and is built to give a community passionate about sport, culture, and style rewards for doing what they love.
ADIDAS HQ EXPERIENCE WITH ADICLUB PRO PASS*
A Members Week first, the community will be invited to enter a draw to win an adiClub Pro Pass – a bespoke backstage pass supplied in digital form, that for this season will give access to adidas HQ in Germany, like never before – offering the chance to explore the past, present and future of the brand with the three stripes.
This one-of-a-kind experience will allow adiClub winners to join a creative session with adidas designers – offering a unique insight into how products are created and input on the design process. The winners will also receive the opportunity to take part in a campus tour, a guided workout session with adidas in-house fitness experts and other on-site activations.
ADIDAS TERREX X NATIONAL GEOGRAPHIC
Announced today, the inaugural adidas TERREX x National Geographic collection fuses stunning nature photography with high-performance outdoor wear. To celebrate this relationship, designers at adidas TERREX combed the National Geographic photography archives for stunning stills of some of the most remote yet moving locations on earth, integrated in unique all-over prints in a bold new hiking collection. All pieces are unified by the iconic yellow frame synonymous with National Geographic.
The collection will drop as a member’s exclusive and will be available from 27 April on the adidas app, adidas.co.za and in select retail.
To mark the launch of the collaboration, throughout Members Week, the adiClub community is invited to enter for the chance to win a trip to National Geographic headquarters in Washington DC* to immerse themselves in the world of science, visual storytelling and epic exploration.
As part of this once-in-a-lifetime opportunity, one lucky winner will get behind scenes access, to meet a real explorer and tap into the creative minds behind this iconic brand which has brought amazing stories from different corners of our natural world for over 135 years.
adiClub Members can enter the competition on the adidas app, and T&Cs apply.
Every National Geographic product purchase helps support the global non-profit National Geographic Society in its work to protect and illuminate our world through exploration, research, and education. To learn more, visit natgeo.com/info.
There are many other exciting raffles for adiClub Members to enter, with the following up for grabs in South Africa:
• A trip for two to travel to Eindhoven, Netherlands on 3 June 2023 to attend the UEFA Women’s Champions League final.
• A trip for two to Istanbul, Turkey on 10 June 2023 to attend the UEFA Champions League final.
• Gym membership for a year plus an adidas sports bra and leggings product hamper.
• A year’s worth of adidas footwear (one pair of shoes per month for 12 months).
In addition to being eligible to enter the raffles, adiClub members in South Africa will receive early access to the following collections:
INDIGO HERZ
The Indigo Herz drop embraces Web3 and what it stands for – community, collaboration and inclusivity. This is a collab with Bored Ape Yacht Club (one of the most influential Web 3.0 membership clubs) inspired by cartoon ape Indigo Herz – the first adidas Originals NFT.
SPORTSWEAR LIFT YOUR MIND
This pack is about Gen Z blending outdoor with city living, looking to slow down and experience the health benefits of nature and how they make the most of urban green spaces, or escaping to the countryside, to reconnect with nature and break free from daily stressors.
TRAINING LIFT YOUR MIND
A collection exploring the connection between body and mind and the unlimited potential of both when we allow ourselves to simply be. It speaks to mental health and wellness, using strength training to feel healthy, starting with the inner self.
FIGHT FOR 1.5
Highlighting both the adidas Supernova and the adidas Solarglide franchises, this running pack is all about inspiring people of all levels to run on their own terms, at their own pace. Colourful and confident, this campaign conveys the idea that there are no set rules to running.
ADILETTE SOLAR SUNBURN
Summer adilette Pack “Solar Sunburn”. The all-over flower print appears in colours predicted to trend in SS23. Summer slides made from recycled materials.
SPORTSWEAR CITY ESCAPE
A collection inspired by the urban scene and built for comfort and style.
Members will also get an additional 15% off on online Outlet products during Members Week, and adiClub points can be used to unlock competitions, unique experiences, dedicated products, and ultimate rewards. Those looking to join the adiClub community can sign up through the adidas app or via the adidas online site.
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