Virtual relaxation – the new spa reality:
The Wend, virtual relaxation
South Africa, 23 October – Imagine you could transport your spa guests to hidden locations and bucket-list destinations. Well, now you can with virtual relaxation. Introducing The Wend, a virtual reality spa experience and a first to the South African market.
Using Virtual Reality (VR) head-sets, The Wend offers a revolutionary multi-sensory spa treatment that delivers heightened relaxation. Immersing guests into unexplored worlds and exotic destinations, the result is a spa treatment that’s more like a relaxing, destination experience.
Gone are the days when a simple massage was good enough. Fully immersed in technology, Gen Z’s and Millennial’s (who are already in their 20s and 30s) are demanding more from their spa experiences. “Growing up in a technology-driven world, high-tech offerings are a must to win the trust of this elusive target market and convert them into lifelong, loyal customers,” says Melloney Rijnvis, Creative Director.
Born of a desire to meet the demands of this ever-changing spa guest, The Wend might make use of the latest virtual reality hardware and software but it is not designed to replace the core of a spa business – human touch. Instead, The Wend is designed to complement the personal touch of a spa therapist and enhance the spa environment. Promising to increase productivity, eliminate awkward chit-chat and give guests a new spa experience The Wend helps guests relax by offering a virtual escape through a variety of experiential videos.
From beautiful locations to guided meditations and soothing music, The Wend makes use of high-resolution video and spatial audio to create a fully immersive experience that, according Rijnvis, evokes the same reactions, thoughts and emotions as experiences in the real world.
“We help guests leave their worries behind and escape to some of the most beautiful natural locations in the world while relaxing to a guided meditation or soothing ambient music, specifically designed to enhance the experience,” Rijnvis says.
Originally made popular in sci-fi movies and the online gaming world, today VR is thought to be a powerful tool in the treatment of mental health issues. Proven to not only improve sleep patterns but also help with the reduction of stress and anxiety, The Wend’s offering increases relaxation levels and leaves guests feeling refreshed and rejuvenated and coming back for more.
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