Checkers advertises in London and Sydney newspapers – despite having no stores there
Checkers ran two advertisements in The London Evening Standard and The Sydney Herald today highlighting its value offering.
“We want to remind the many South Africans living in both the United Kingdom and Australia, that our country is a great place to live, and Checkers makes living here even better,” says Mike Middleton, Chief Marketing Officer for Checkers.
“Checkers is the country’s number one value supermarket* focused on saving customers money on their daily groceries – and that extends to premium food and non-food categories,” continues Middleton.
When it comes to good food and wine, the grass is certainly not greener on the other side of the ocean.
The adverts show exactly how much cheaper it is to buy products like Moët & Chandon, Coca-Cola, matured rump steak and laundry capsules at Checkers versus stores such as Marks & Spencer, Tesco and Waitrose in England as well as Coles, Aldi, and Woolworths in Australia.
For example, at Checkers a bottle of Moët & Chandon costs R408 less than at Woolworths in Australia and R288 less than at M&S in England.
During the past six months (July to December 2022), Checkers customers saved a combined R2.7 billion on their grocery bills through the retailer’s Xtra Savings programme.
“Checkers doesn’t just sell groceries”, says Middleton of the adverts. “We are selling a better lifestyle”.
*Number one value for money supermarket in an independent survey of 5 000 grocery shoppers (carried out in October 2022).
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