Dear Spar (and other supermarkets) – THIS is what a pomegranate looks like. I suggest you DON’T place this image on a bottle of juice that only contains 12% RE-constituted pomegranate juice.
Regular MyPE readers will be aware that any significant event in the household of Straton revolves around food. Give us an excuse, any one (like the sun coming up) and we will make a list of what is required in order to feast and toast the event in a proper manner.
This past Father’s Day revolved around food – Breakfast and Lunch.
One of the all time great things about my children maturing into young adults is that I am not forced to plough my way through pancakes and ice cream for breakfast and this year the order went out for a healthy breakfast consisiting of yoghurts, fruit and muesli – I even got to pick the juice.
Fully aware of the need to pile lots of juicy goodness into my shapely body (round is a shape by the way) I chose a 1,5 l bottle of 100% POMEGRANATE JUICE BLEND during our shop at the Walmer Spar.
I did not even look at the price of the juice reasoning thus; “It is Father’s Day and my shapely form needs a pomegranate boost to help me fight things like prostrate cancer and alzheimer’s, amongst other things.” I mean for goodness sake can one really put a price on good health and living longer?
Our healthy Father’s Day breakfast had one added benefit – I decided to actually read everything on the Pomegranate Juice Blend label.
Now – I have been taught that the amount of ingredients in a product are listed in their order of volume from highest to least.
The 100% Pomegranate Juice blend label is very prominent on this particular product and underneath the product name – Pomegranate Juice Blend – is a list of ingredients:
- Grape/Apple/Pear
- Pomegranate
- Ariona Juices (Ariona is anotther one of those supposed wonder berries)
Strange, I thought, that they would put Grape OR Apple OR Pear in the product – surely that would alter the taste somewhat?
Further perusal of the label shows just how supermarkets and product manufacturers out and out lie to consumers
LIE NUMBER 1 is revealed in the small print ingredients list:
- 87% Grape and/or Apple and/or Pear concentrate
- 12% reconstituted Pomegranate concentrate
- 1% reconstituted Aronia concentrate
- Citric Acid, Flavouring, Preservatives (Sodium Benzoate, Patassium Sorbate, Sodium Metabisulphite, Natamycin), Vitamin C, Vitamin E, Vitamin !, Antifoaming Agent.
LIE NUMBER 2 is revealed in the percentages:
- Unlike Aunty, I don’t have to use my calculator to know that the first three ingredients add up to 100%.
Please supermarkets stop treating consumers as if they are children with the mental capacity of Jeremy Clarkson on a motorbike with an open face helmet at 300 kilometres per hour whilst Phillipa Sage keeps her hands warm in his pants pockets.
