Why improving customer engagement remains critical: Highly engaged customers spend 300% more than the average shopper, account for 90% more frequent purchases and are five times more likely to choose the same brand for a future purchase, says Ayla Solomon, marketing lead at Mobiz. Solomon says that as much as the term ‘customer engagement’ is frequently used, don’t let the buzz word stop the value it still has for your business.
Source: media update
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