{"id":101756,"date":"2017-09-22T08:53:20","date_gmt":"2017-09-22T06:53:20","guid":{"rendered":"http:\/\/www.myza.co.za\/zapper-empowers-homeless-artists-by-establishing-chuma-somdaka-art-foundation\/"},"modified":"2017-09-22T08:53:20","modified_gmt":"2017-09-22T06:53:20","slug":"zapper-empowers-homeless-artists-by-establishing-chuma-somdaka-art-foundation","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/zapper-empowers-homeless-artists-by-establishing-chuma-somdaka-art-foundation\/","title":{"rendered":"Zapper Empowers Homeless Artists by Establishing Chuma Somdaka Art Foundation"},"content":{"rendered":"

Zapper Empowers Homeless Artists by Establishing Chuma Somdaka Art Foundation<\/a>: <\/p>\n

\"Chuma<\/p>\n

Chuma Somdaka with her art Photo: Zapper SA<\/p>\n<\/div>\n

As part of its ongoing philanthropic endeavours, mobile payment and loyalty rewards company Zapper is establishing a foundation dedicated to uplifting underprivileged artists\u2013 the Chuma Somdaka Art Foundation.<\/p>\n

The foundation is inspired by Chuma Somdaka, a promising street artist who due to unforeseen circumstances found herself sleeping on a park bench for three years in the Company\u2019s Garden in Cape Town.<\/p>\n

Upon hearing her story on Carte Blanche in 2016, Zapper reached out to Chuma and is empowering her to use her art to earn a living, and in so doing, journey away from life on the streets.<\/p>\n

In partnership with 100ForChange, Zapper is currently covering Chuma\u2019s expenses for accommodation and meals in a clean and safe residence while she studies towards an art degree at the prestigious Ruth Prowse School of Art in Woodstock, Cape Town.<\/p>\n

In addition, Zapper has developed a digital platform for Chuma to sell her art and is assisting her in developing skills that will empower her as a young entrepreneur.<\/p>\n

\u201cZapper has helped Chuma set up a business online where she can sell her art and begin making a name for herself across the world. The online store will eventually become a hub for South African art, acting as a platform for local artists who don\u2019t have the means to market their artwork \u2013 to display and sell it internationally,\u201d said Jessica Fowlds, Marketing and Communications Manager for Zapper.<\/p>\n

With Chuma\u2019s vision and Zapper\u2019s commitment to creating a platform for positive change, the Chuma Somdaka Art Foundation endeavours to mentor, uplift and inspire promising South African artists from disadvantaged backgrounds, so that they too may turn a dream into a reality.<\/p>\n

All donations made on the Chuma Somdaka Art Foundation website will assist the organisation with achieving its goal to make a difference in a meaningful and sustainable way.<\/p>\n

To learn more about the Chuma Somdaka Art Foundation, purchase artwork or make a donation go to http:\/\/www.chumasomdaka.co.za.<\/p>\n

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