{"id":103165,"date":"2017-10-20T08:53:16","date_gmt":"2017-10-20T06:53:16","guid":{"rendered":"http:\/\/www.myza.co.za\/transactional-marketing-ties-it-all-together\/"},"modified":"2017-10-20T08:53:16","modified_gmt":"2017-10-20T06:53:16","slug":"transactional-marketing-ties-it-all-together","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/transactional-marketing-ties-it-all-together\/","title":{"rendered":"Transactional Marketing ties it all together"},"content":{"rendered":"

Transactional Marketing ties it all together<\/a>: <\/p>\n

TotalSend clients can now market to current and potential customers using SMS, email and chat and immediately receive payments over the same platforms.<\/p>\n

\u201cMarketing and Finance seldom see eye-to-eye. With transactional marketing solutions, they become two sides of the same coin for the first time,\u201d said Tracy Surkont, Managing Director of TotalSend. The company is South Africa\u2019s leading email, SMS and payments specialist with the unique ability to offer clients digital messaging solutions complemented by transactional SMS and email.<\/p>\n

\u201cWe turn consumer intent into rands and cents faster than anyone else,\u201d says Surkont. TotalSend\u2019s unified web applications also offer clients a single dashboard view of their transactional marketing campaigns. Volume reporting, delivery details, segmented cost reports and opt-out request logging enable clients to tweak campaigns in realtime for better results.<\/p>\n

For clients eager to test new markets, TotalSend can deliver SMS messages globally while still integrating payment functionality. \u201cSMS, email and chats with easy payment links embedded in the message eliminates the need for EFTs by customers,\u201d explains Surkont.<\/p>\n

Security is of paramount concern for TotalSend with the company implementing no less than five proven ways to combat potential threats. These include secure SMS transmission over SSL, configurable IP whitelisting to lock down system access to trusted IPs only, the ability to configure access profiles for different types of system users, strong passwords that expire after 30 days and cannot be reused within 12 months and audit logs that can be searched into the event of a security audit.<\/p>\n

TotalSend\u2019s electronic communications and e-payments solutions are finding growing favour within the banking, marketing, financial services and retail industries. These organisations appreciate the cost-savings made possible through TotalSend\u2019s Least Cost Routing technology.<\/p>\n

Consumers, too, appreciate the simplicity of TotalSend\u2019s push payments tool which enables them to click on a link and be directed to easy payment options. The manual process of adding merchants as EFT beneficiaries before payment can be completed is totally eliminated.?<\/p>\n

Surkont is leading an established team from the company\u2019s Cape Town headquarters that is focusing on expanding TotalSend\u2019s existing, mobile-focused product set with transactional marketing solutions incorporating Push Payments functionality a recent success of the team.<\/p>\n

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