{"id":111897,"date":"2018-03-24T12:53:17","date_gmt":"2018-03-24T10:53:17","guid":{"rendered":"http:\/\/www.myza.co.za\/grey-advertising-south-africas-dulux-tvc-named-one-of-south-africas-best-liked-ads-by-kantar-millward\/"},"modified":"2018-03-24T12:53:17","modified_gmt":"2018-03-24T10:53:17","slug":"grey-advertising-south-africas-dulux-tvc-named-one-of-south-africas-best-liked-ads-by-kantar-millward","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/grey-advertising-south-africas-dulux-tvc-named-one-of-south-africas-best-liked-ads-by-kantar-millward\/","title":{"rendered":"Grey Advertising South Africa\u2019s Dulux TVC named one of South Africa\u2019s Best Liked Ads by Kantar Millward"},"content":{"rendered":"

Grey Advertising South Africa\u2019s Dulux TVC named one of South Africa\u2019s Best Liked Ads by Kantar Millward<\/a>: <\/p>\n

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Local agency Grey Advertising\u2019s DULUX \u2018Weatherguard\u2019 TVC was recently listed as one of Kantar Millward Brown’s Best Liked Ads for the fourth and final quarter of 2017.<\/p>\n

The Dulux Weatherguard TVC uses a bit of local humour to highlight the durability and quality of the \u2018world\u2019s most-loved paint brand\u2019. The ad features a modern South African family and comically depicts a curious little girl whose question prompts her proactive father to paint his mother\u2019s house. The question directed to the father is \u201cwhy does granny\u2019s house have wrinkles?\u201d The result is a flawlessly painted house met with approval from her grandmother.<\/p>\n

\u201cWe\u2019re proud to have come this far with the Dulux commercial,\u201d said Fran Luckin, Grey Advertising\u2019s Chief Creative Officer (CCO).\u00a0 \u201cWe used Dulux\u2019s Maxiflex technology which enables the paint to \u2018stretch\u2019 over tiny imperfections, giving exterior walls added protection to South Africa\u2019s harsh climate. By comparing cracks in the wall to wrinkles, we allowed for the technical product benefits to shine through in a more emotive way. And that\u2019s what resonates with people,\u201d she said.<\/p>\n

The top 10 ads are rated by the South African audience whom Kantar Millward Brown believes to be the most important critic \u2013 as they ultimately choose whether to buy your brand or not.<\/p>\n

The ad can be seen here https:\/\/www.youtube.com\/watch?v=RPDhCHbCt6Y<\/p>\n

Kantar Millward Brown\u00a0is a leading global research agency specialising in advertising effectiveness, strategic communication, media and brand equity research.<\/p>\n

Dulux is a global leading brand of premium quality paint, and the guiding principles for any Dulux product are to ensure they consistently live up to the Dulux reputation for verifiable, total product performance that is both recognised and expected by customers.<\/p>\n

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