{"id":113982,"date":"2018-05-01T03:53:17","date_gmt":"2018-05-01T01:53:17","guid":{"rendered":"http:\/\/www.myza.co.za\/grey-johannesburg-wins-wooden-pencil-at-dad-2018\/"},"modified":"2018-05-01T03:53:17","modified_gmt":"2018-05-01T01:53:17","slug":"grey-johannesburg-wins-wooden-pencil-at-dad-2018","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/grey-johannesburg-wins-wooden-pencil-at-dad-2018\/","title":{"rendered":"Grey Johannesburg wins Wooden Pencil at D&amp;AD 2018"},"content":{"rendered":"<p><a target=\"_blank\" target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/mypr.co.za\/grey-johannesburg-wins-wooden-pencil-at-dad-2018\/\">Grey Johannesburg wins Wooden Pencil at D&#038;AD 2018<\/a>: <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large aligncenter wp-image-53560\" src=\"http:\/\/mypr.co.za\/wp-content\/uploads\/2018\/04\/GREY-JOHANNESBURG-WINS-WOODEN-PENCIL-AT-DAD-2018.png\" alt=\"\" width=\"740\" height=\"416\" srcset=\"http:\/\/mypr.co.za\/wp-content\/uploads\/2018\/04\/GREY-JOHANNESBURG-WINS-WOODEN-PENCIL-AT-DAD-2018.png 860w, http:\/\/mypr.co.za\/wp-content\/uploads\/2018\/04\/GREY-JOHANNESBURG-WINS-WOODEN-PENCIL-AT-DAD-2018-400x225.png 400w, http:\/\/mypr.co.za\/wp-content\/uploads\/2018\/04\/GREY-JOHANNESBURG-WINS-WOODEN-PENCIL-AT-DAD-2018-768x432.png 768w, http:\/\/mypr.co.za\/wp-content\/uploads\/2018\/04\/GREY-JOHANNESBURG-WINS-WOODEN-PENCIL-AT-DAD-2018-500x281.png 500w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><br \/> GREY JOHANNESBURG WINS WOODEN PENCIL AT D&amp;AD 2018 Photo: GREY JOHANNESBURG WINS WOODEN PENCIL AT D&amp;AD 2018<\/p>\n<p>On Thursday night, Grey Johannesburg was awarded a Wooden Pencil at the D&amp;AD Festival in London for its Duracell radio campaign \u201cTimes change. Power doesn\u2019t.\u201d<\/p>\n<p>Grey is especially proud of this accolade as D&amp;AD is a notoriously difficult awards show and considered the most prestigious by many ad aficionados. Out of the thousands of submissions, only eight were awarded Pencils in the Radio Advertising Campaigns category.<\/p>\n<p>Jeff Harvey, who wrote the spots, describes the Duracell campaign as \u201ca fun but nostalgic journey to 2007, highlighting the ten-year duration of Duracell Quantum batteries.\u201d He explains how \u201cCarefully chosen trends, events, politicians, celebrities and technology emphasize how much things change in ten years. But the one constant is a Duracell Quantum battery.\u201d<\/p>\n<p>Lines such as \u2018\u2026 before 140 characters could overthrow a government.\u2019, \u2018When Tiger was famous for playing the fairway. Not the field.\u2019 and \u2018It was the year Rihanna opened her umbrella, ella, ella.\u2019 are typical of the ad\u2019s tone.<\/p>\n<p>\u201cWe needed to show longevity of the brand as well as the product.\u00a0What better way than to tie our concept into the ever-changing times we live in?\u201d says Chief Creative Officer at Grey, Fran Luckin.<\/p>\n<p>For Grey, the campaign is the gift that keeps on giving: last year it earned a gold Cannes Lion, and a gold Loerie.<\/p>\n<p><strong>Here are the award-winning spots:<\/strong><\/p>\n<p>https:\/\/www.adforum.com\/award-organization\/6650183\/showcase\/2017\/ad\/34547104<\/p>\n<p>https:\/\/www.adforum.com\/creative-work\/ad\/player\/34547109\/harry\/duracell<\/p>\n<p>https:\/\/www.adforum.com\/creative-work\/ad\/player\/34547108\/britney\/duracell<\/p>\n<p>Grey has already produced a sequel, so listen out for the new campaign coming soon.<\/p>\n<p>&#8220;Grey Global has done extremely well at the D&amp;AD\u00a0Awards. \u2013 As a network, we\u2019ve picked up 12 Pencils\u00a0this year and I\u2019m extremely proud that our Johannesburg office has contributed to one of them,\u201d said Fran Luckin Grey Advertising\u2019s Chief Creative Officer (CEO).<\/p>\n<p>CLICK HERE to submit your press release to MyPR.co.za.<\/p>\n<p><small><strong>Source:<\/strong> <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/mypr.co.za\/grey-johannesburg-wins-wooden-pencil-at-dad-2018\/\">MyPR<\/a><\/small><br \/>\n<\/p>\n<p><a target=\"_blank\" target=\"_blank\" href=\"http:\/\/mypr.co.za\/submit\">Submit your own Press Release<\/a> or get free content for your publication.<\/p>\n<p><strong>Video &#8211; How to post your Press Release on MyPR:<\/strong><br \/>\n<iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/9ovzdChGkuU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><small>My Press Release (MyPR) provides free South African targeted content and press releases for on and off line publishers and media. Registering on MyPR enables public relations companies and practitioners to post articles under their own author name. Public Relations Companies and practitioners, event organisers, sports and political writers use MyPR as a distribution mechanism for their press releases, content, images and news. A forever free subscription allows publishers and media free access to all press releases, content and images on MyPR.<br \/<br \/>\nThis press release is courtesy of <a target=\"_blank\" target=\"_blank\" href=\"https:\/\/mypr.co.za\/>MyPR.co.za<\/a> and was automatically curated and published with <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot<\/a> plugin &#8211; <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">CLICK HERE<\/a> to learn more about <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot for WordPress<\/a> &#8211; a massive time and money saver.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grey Johannesburg wins Wooden Pencil at D&#038;AD 2018: GREY JOHANNESBURG WINS WOODEN PENCIL AT D&amp;AD 2018 Photo: GREY JOHANNESBURG WINS WOODEN PENCIL AT D&amp;AD 2018 On Thursday night, Grey Johannesburg was awarded a Wooden Pencil at the D&amp;AD Festival in London for its Duracell radio campaign \u201cTimes change. Power doesn\u2019t.\u201d Grey is especially proud of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021],"tags":[14728,13947,6227,3980,13948,5788,7216],"class_list":{"0":"post-113982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-mypr","7":"tag-14728","8":"tag-dad","9":"tag-grey","10":"tag-johannesburg","11":"tag-pencil","12":"tag-wins","13":"tag-wooden","14":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/113982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=113982"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/113982\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=113982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=113982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=113982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}