{"id":115323,"date":"2018-05-23T00:53:22","date_gmt":"2018-05-22T22:53:22","guid":{"rendered":"http:\/\/www.myza.co.za\/smollan-invest-in-brand-experiences-with-elevator-agency-deal\/"},"modified":"2018-05-23T00:53:22","modified_gmt":"2018-05-22T22:53:22","slug":"smollan-invest-in-brand-experiences-with-elevator-agency-deal","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/smollan-invest-in-brand-experiences-with-elevator-agency-deal\/","title":{"rendered":"Smollan Invest in Brand Experiences With Elevator Agency Deal"},"content":{"rendered":"

Smollan Invest in Brand Experiences With Elevator Agency Deal<\/a>: <\/p>\n

\"Elevator\"<\/p>\n

Photo: Elevator<\/p>\n<\/div>\n

International Retail Solutions Company Expands Retail Marketing Service Capability by Investing in South African Below-the-Line Agency Elevator <\/em><\/strong>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/em><\/strong><\/p>\n

Johannesburg, South Africa, 22 May 2018<\/strong> – International retail solutions company Smollan, recently announced the acquisition of a majority stake in leading South African below-the-line agency, Elevator.<\/p>\n

The acquisition will significantly strengthen Smollan\u2019s retail marketing service capabilities, as they are now able to tap into Elevator\u2019s experiential, activation, digital and employee engagement expertise.<\/p>\n

Elevator was formed off the back of a merger between established BTL agencies Stretch and Point Blank in January 2017. The merged entity has enjoyed significant growth over the past year and now boasts a 50+ staff headcount with offices in Johannesburg, Cape Town and Durban; with a blue-chip client list that includes Cell C, Lipton Ice Tea, Chevron, Pernod Ricard and Standard Bank.<\/p>\n

\u201cSmollan have an incredible reputation, both from a business and values perspective. While we\u2019ve had a number of interested parties over the years, with Smollan it became clear that there were commercial synergies and an unmistakable cultural alignment that will lay the foundation for an unparalleled offering of impactful data driven experiences,\u201d said Mike Silver, CEO, Elevator. \u201cWhile we\u2019ve just completed our first merged year as Elevator, we are very excited about the next chapter and being part of the Smollan Group, both in South Africa and internationally.\u201d<\/p>\n

\u201cWe are extremely proud of this acquisition,\u201d said Michael Smollan, Growth & Innovation Officer, Smollan. \u201cElevator, together with the other Smollan assets start to form the basis of a very powerful offering which will further enhance our capability in this area of our strategy. We have felt a great connection with the team and the business through the process and look very forward to what the two businesses can unlock together.\u201d<\/p>\n

About Elevator:<\/strong><\/p>\n

Elevator is a full service agency delivering data-driven insight-lead brand experiences that create measurable impact for our clients. The agency\u2019s four specialised teams (integrated, activation, digital & employee engagement) provide end to end BTL experiences, excellently executed by 50+ staff out of 3 national offices. The agency has been awarded locally and abroad with numerous best practice campaigns replicated in other global markets. Elevator\u00a0 www.elevator.co.za<\/p>\n

About Smollan<\/strong><\/p>\n

Founded in 1931, Smollan is a retail solutions company, delivering growth for retailers and brand owners across five continents. We cover every aspect of how brands are managed in retail environments through the creation and execution of leading solutions in field sales, retail execution, activation, information, and technology. Internationally recognized for our exceptional human platform of over 60 000 people and our sophisticated systems, we drive sales and create brilliant shopper experiences for some of the world\u2019s most loved brands. For more information on Smollan, visit: www.smollan.com<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za.<\/p>\n

More Info on SMOLLAN INVEST IN BRAND EXPERIENCES WITH ELEVATOR AGENCY DEAL here:<\/strong> http:\/\/www.elevator.co.za\/
Facebook<\/strong>: https:\/\/www.facebook.com\/ElevatorSA\/<\/p>\n

Source:<\/strong> MyPR<\/a><\/small>
\n<\/p>\n

Submit your own Press Release<\/a> or get free content for your publication.<\/p>\n

Video – How to post your Press Release on MyPR:<\/strong>
\n