{"id":11572,"date":"2012-06-17T23:30:17","date_gmt":"2012-06-17T21:30:17","guid":{"rendered":"http:\/\/www.myza.co.za\/06\/rising-african-tide-floats-global-brewers-boats\/"},"modified":"2012-06-17T23:30:17","modified_gmt":"2012-06-17T21:30:17","slug":"rising-african-tide-floats-global-brewers-boats","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/rising-african-tide-floats-global-brewers-boats\/","title":{"rendered":"Rising African tide floats global brewers&#8217; boats"},"content":{"rendered":"<p>\t\t<span><\/span><\/p>\n<p>By David Jones and Tiisetso Motsoeneng<span><\/span><\/p>\n<p><span><\/span><\/p>\n<p><span class=\"articleLocation\">LONDON\/JOHANNESBURG, June 17<\/span> (Reuters) &#8211; An African has to<br \/>\nwork three hours on average to afford a beer, compared with 12<br \/>\nminutes for a European, and yet the continent is the global hot<br \/>\nspot for beer growth, such that the world&#8217;s big brewers are<br \/>\nstruggling to keep pace.<\/p>\n<p><span><\/span><\/p>\n<p>Mark Bowman, Africa boss for global brewer SABMiller<br \/>\n, is building new breweries in Nigeria, Uganda and Zambia<br \/>\nthis year and expanding those in a string of other nations.<\/p>\n<p><span><\/span><\/p>\n<p>His African beer volumes, minus the relatively mature South<br \/>\nAfrican market, rose in excess of 10 percent for the last two<br \/>\nyears as he siphoned off custom from the homebrew sector, which<br \/>\nis over three times the formal market.<\/p>\n<p><span><\/span><\/p>\n<p>A booming population and above-average economic performance,<br \/>\nbacked by buoyant mining and energy industries, are behind the<br \/>\ngrowth, which is running hotter than in Latin America and Asia.<\/p>\n<p><span><\/span><\/p>\n<p>&#8220;Africa remains an extremely attractive place for consumer<br \/>\ngoods companies. From a macro perspective, it has a growing<br \/>\npopulation and is enjoying GDP growth across most markets,&#8221;<br \/>\nBowman told Reuters.<\/p>\n<p><span><\/span><\/p>\n<p>Four big brewers &#8211; SABMiller, Heineken, privately<br \/>\nowned Castel and Diageo &#8211; control more than 90 percent<br \/>\nof the $11 billion African market, and they are ploughing in<br \/>\nmillions.<\/p>\n<p><span><\/span><\/p>\n<p>Beer is the drink of choice in the upmarket suburban areas<br \/>\nof Johannesburg and also in the townships that circle the city,<br \/>\nwhether it is SABMiller&#8217;s top brews Castle and Carling Black<br \/>\nLabel or Heineken&#8217;s eponymous brew and Amstel, but price is a<br \/>\nchallenge for less well off drinkers.<\/p>\n<p><span><\/span><\/p>\n<p>The unlicensed shebeens in Alexandra township provide a beer<br \/>\nfor those returning from work, such as 31-year-old Amstel<br \/>\ndrinker Siphiwe Dlamini, a part-time film industry worker.<br \/>\n\u00a0 <span class=\"label\"><strong>Continued&#8230;<\/strong><\/span><\/p>\n<p><span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By David Jones and Tiisetso Motsoeneng LONDON\/JOHANNESBURG, June 17 (Reuters) &#8211; An African has to work three hours on average to afford a beer, compared with 12 minutes for a European, and yet the continent is the global hot spot for beer growth, such that the world&#8217;s big brewers are struggling to keep pace. Mark [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[830,2370,183],"class_list":{"0":"post-11572","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-news","8":"tag-reuters","9":"tag-south-africa-2","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/11572","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=11572"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/11572\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=11572"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=11572"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=11572"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}