{"id":116890,"date":"2018-06-19T10:53:22","date_gmt":"2018-06-19T08:53:22","guid":{"rendered":"http:\/\/www.myza.co.za\/sovereign-foods-partners-with-boomtown\/"},"modified":"2018-06-19T10:53:22","modified_gmt":"2018-06-19T08:53:22","slug":"sovereign-foods-partners-with-boomtown","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/sovereign-foods-partners-with-boomtown\/","title":{"rendered":"Sovereign Foods partners with Boomtown"},"content":{"rendered":"<p><a target=\"_blank\" target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/mypr.co.za\/sovereign-foods-partners-with-boomtown\/\">Sovereign Foods partners with Boomtown<\/a>: <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-large aligncenter wp-image-56038\" src=\"http:\/\/mypr.co.za\/wp-content\/uploads\/2018\/06\/13318_Sovereign-Foods_Food-services-ADVERT_FOOD-REVIEW-SA-210mm-x-297mm-REPRO-copy.jpg\" alt=\"\" width=\"500\" height=\"692\" srcset=\"http:\/\/mypr.co.za\/wp-content\/uploads\/2018\/06\/13318_Sovereign-Foods_Food-services-ADVERT_FOOD-REVIEW-SA-210mm-x-297mm-REPRO-copy.jpg 500w, http:\/\/mypr.co.za\/wp-content\/uploads\/2018\/06\/13318_Sovereign-Foods_Food-services-ADVERT_FOOD-REVIEW-SA-210mm-x-297mm-REPRO-copy-289x400.jpg 289w, http:\/\/mypr.co.za\/wp-content\/uploads\/2018\/06\/13318_Sovereign-Foods_Food-services-ADVERT_FOOD-REVIEW-SA-210mm-x-297mm-REPRO-copy-361x500.jpg 361w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><br \/> Working across three brands under its Food Service Division on a B2B campaign and with the fresh and frozen Country Range for a B2C campaign, Boomtown is delighted to announce it is working with Sovereign Foods.<\/p>\n<p>Cater Chicken, Chef\u2019s Choice and Chicken \u2018Tizers fall under the Sovereign Foods Food Services division and a brand awareness campaign has been created by Boomtown to drive sales within the broader food services market. Using print and digital advertising and a highly targeted direct mail campaign, the creative highlights product quality and convenience.<\/p>\n<p>The consumer campaign for Country Range (fresh and frozen produce), includes in-store trialing, point of sale, radio promotion and competitions in selected stores within the Eastern Cape. \u201cThe consumer campaign will span a nine-month period, and will encourage trial and brand engagement,\u201d remarks Glen Meier, Boomtown strategic director. \u201cAnd we will be using a popular radio personality to share recipe inspirations using Country Range chicken.\u201d<\/p>\n<p>\u201cWe remain deeply committed to developing quality products and meals for the nation,\u201d remarked Gerald Walter, Sovereign Foods director of marketing and sales. \u201cAn unrelenting passion for what we do, a culture of disruption and innovation and an ongoing investment in world-class farming, processing assets and our people are unique advantages that shape our growth and trajectory towards being a leader in South Africa in terms of sales volume and product quality.\u201d<\/p>\n<p>CLICK HERE to submit your press release to MyPR.co.za.<\/p>\n<p><small><strong>Source:<\/strong> <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/mypr.co.za\/sovereign-foods-partners-with-boomtown\/\">MyPR<\/a><\/small><br \/>\n<\/p>\n<p><a target=\"_blank\" target=\"_blank\" href=\"http:\/\/mypr.co.za\/submit\">Submit your own Press Release<\/a> or get free content for your publication.<\/p>\n<p><strong>Video &#8211; How to post your Press Release on MyPR:<\/strong><br \/>\n<iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/9ovzdChGkuU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><small>My Press Release (MyPR) provides free South African targeted content and press releases for on and off line publishers and media. Registering on MyPR enables public relations companies and practitioners to post articles under their own author name. Public Relations Companies and practitioners, event organisers, sports and political writers use MyPR as a distribution mechanism for their press releases, content, images and news. A forever free subscription allows publishers and media free access to all press releases, content and images on MyPR.<br \/<br \/>\nThis press release is courtesy of <a target=\"_blank\" target=\"_blank\" href=\"https:\/\/mypr.co.za\/>MyPR.co.za<\/a> and was automatically curated and published with <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot<\/a> plugin &#8211; <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">CLICK HERE<\/a> to learn more about <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot for WordPress<\/a> &#8211; a massive time and money saver.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sovereign Foods partners with Boomtown: Working across three brands under its Food Service Division on a B2B campaign and with the fresh and frozen Country Range for a B2C campaign, Boomtown is delighted to announce it is working with Sovereign Foods. Cater Chicken, Chef\u2019s Choice and Chicken \u2018Tizers fall under the Sovereign Foods Food Services [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021],"tags":[11731,9670,5709,20851],"class_list":{"0":"post-116890","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-mypr","7":"tag-boomtown","8":"tag-foods","9":"tag-partners","10":"tag-sovereign","11":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/116890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=116890"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/116890\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=116890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=116890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=116890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}