{"id":118153,"date":"2018-07-11T00:53:20","date_gmt":"2018-07-10T22:53:20","guid":{"rendered":"https:\/\/www.myza.co.za\/eastern-cape-in-global-retailing-spotlight-mthatha-service-station-in-line-for-international-award\/"},"modified":"2018-07-11T00:53:20","modified_gmt":"2018-07-10T22:53:20","slug":"eastern-cape-in-global-retailing-spotlight-mthatha-service-station-in-line-for-international-award","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/eastern-cape-in-global-retailing-spotlight-mthatha-service-station-in-line-for-international-award\/","title":{"rendered":"Eastern Cape in Global Retailing Spotlight \u2013 Mthatha Service Station in Line for International Award"},"content":{"rendered":"

Eastern Cape in Global Retailing Spotlight \u2013 Mthatha Service Station in Line for International Award<\/a>: <\/p>\n

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INTERNATIONAL SPOTLIGHT \u2013Caltex Fort Gale team in celebratory mood after the announcement the onsite convenience store was elected as Africa\u2019s only entrant to the International Convenience Retailer of the Year award presented by NACS, the US-based international association for the convenience and fuel retail industry. LtR: Pat Kelly (Caltex Eastern Cape Marketer \u2013 COO), Caltex Fort Gale\u2019s Jo Berlyn and General Manager – Goodmore Madombi, Clive Berlyn (CECM CEO) and Naseem Fataar (Chevron SA). Photo: FreshStop: Supplied<\/p>\n<\/div>\n

July 2018 – MTHATHA CONVENIENCE STORE FreshStop at Caltex Fort Gale has been short-listed for the title of \u201cbest convenience store in the world\u201d by a global association of fuel retailers and convenience stores \u2013 the only entrant from Africa in a line-up of 14 finalists from Australia, India and Europe.<\/p>\n

After just a year in operation, the Caltex Fort Gale FreshStop store \u2013 which has brought several \u201cnew to market\u201d facilities and food offerings to Mthatha \u2013 made the cut for the International Convenience Retailer of the Year award presented by NACS, the US-based international association for the convenience and fuel retail industry.<\/p>\n

With 277 stores countrywide, FreshStop-at-Caltex leads the market for convenience stores on service station forecourts in South Africa, according to market researchers Nielsen, and is at the forefront of a growing consumer preference for small, local stores which now accounts for more than a quarter of the global grocery market.<\/p>\n

The Fort Gale store is one of 33 FreshStops sited at service stations under the umbrella of Caltex Eastern Cape Marketer (CECM), and one of six local award-winners that saw the province sweep the boards at the recent FreshStop national Retailer of the Year awards.
The top three places in FreshStop\u2019s 2018 national awards went to the Eastern Cape, for the stores at Caltex sites in Gonubie, Fort Gale and Beacon Bay, while Cookhouse and Northcrest Mthatha made the runners-up list.
Caltex Hobie Beach in Port Elizabeth was a runner-up in the Best Coffee category, for its Seattle Coffee outlet, while CECM managing director Clive Berlyn was recognised as one of FreshStop\u2019s \u201cTop Brand Ambassadors\u201d at the awards event.<\/p>\n

The placing of the Fort Gale Caltex FreshStop in the running for the international award was announced at the same event, with the results now awaited from the NACS international convention and awards taking place in Las Vegas later this year.<\/p>\n

\u201cWe are very proud to see the Eastern Cape dominating these national awards, and especially proud of Caltex Fort Gale for their international nomination. What all these winning retailers clearly show is that the more you put in, the bigger the reward \u2013 it is a clear reflection of their passion and hands-on daily involvement,\u201d said Berlyn.<\/p>\n

The Caltex Fort Gale FreshStop is the anchor of an investment in Mthatha of more than R60-million by CECM and its business partners.<\/p>\n

Launched in May last year, the development includes an upgraded fuel service station with world-class technology for stock management and quality monitoring, improved traffic flow and accessibility, together with a shopping centre with local and national chain tenants, and a one-stop hub of services and convenience shopping for travellers and residents.<\/p>\n

Caltex Fort Gale has provided a much-needed boost to the economy of Mthatha, where two-thirds of the population are unemployed. Permanent staff employed at the service station and convenience store have increased from 31 to 54 employees, with employment opportunities created in partnership with the Efata School for the Blind and Deaf in Mthatha.<\/p>\n

An additional 12 seasonal short-term positions, and more employment opportunities as tenants take up space in the shopping centre, are anticipated.<\/p>\n

\u201cOur focus is always on convenience and ensuring that our customers have a choice of quality food options to cater to their tastes. Having been the winner of this award in 2013, and a finalist in 2017, we are once again honoured to be listed among such fine international retailers and we hope to make South Africa and our continent proud with the innovation and quality of our offering,\u201d says Joe Boyle, Director of FreshStop.<\/p>\n

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