{"id":119953,"date":"2018-08-11T05:53:17","date_gmt":"2018-08-11T03:53:17","guid":{"rendered":"http:\/\/www.myza.co.za\/tumi-arrives-at-cape-towns-canal-walk-shopping-centre\/"},"modified":"2018-08-11T05:53:17","modified_gmt":"2018-08-11T03:53:17","slug":"tumi-arrives-at-cape-towns-canal-walk-shopping-centre","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/tumi-arrives-at-cape-towns-canal-walk-shopping-centre\/","title":{"rendered":"Tumi Arrives at Cape Town\u2019s Canal Walk Shopping Centre"},"content":{"rendered":"

Tumi Arrives at Cape Town\u2019s Canal Walk Shopping Centre<\/a>: <\/p>\n

\"\"<\/p>\n

TUMI Canal Walk store Photo: Greg Lumley<\/p>\n<\/div>\n

TUMI, the leading international premium travel accessories and lifestyle brand, has unveiled its latest South African flagship store in Cape Town and a renovated Sandton City outlet. It will launch a new online store shortly.<\/p>\n

The latest addition to TUMI\u2019s retail network is situated at one of Cape Town\u2019s most prestigious and busiest addresses \u2014Canal Walk shopping centre. Located in this popular mall, South Africa\u2019s jetsetters and international visitors alike will be able to experience a brand which appeals to the individual accustomed to business-class travel, top hotels, and who also wants the ultimate in luggage.<\/p>\n

In addition to quality luggage and travel bags, TUMI stores offer business cases and travel accessories such as jackets and electronic equipment. The new store is the first bespoke, stand-alone TUMI store in Cape Town, enabling consumers to experience in the appropriate setting its world-class business and travel essentials. These blend flawless functionality with an aesthetic of ingenuity.<\/p>\n

\u201cThe TUMI brand is widely known in its US home market, as well as Europe, as an exclusive product. It is for this reason we opted for the upscale location of Canal Walk, which attracts a high percentage of international visitors, as well as discerning South African travellers,\u201d says Tom O\u2019Flaherty, managing director of TUMI Southern Africa.<\/p>\n

TUMI is marketed and distributed by a joint venture (JV) between TUMI Inc. and local businessmen, Tom O\u2019Flaherty and Rob Kunze. The JV took local control of the TUMI brand in 2017 and the team set out a comprehensive expansion and marketing plan. The brand has seen a 10 percent increase in units sold, which has been the result of a more diverse range of products being stocked, and pricing which has become more competitive comparative to international prices. The direct supply chain to TUMI enabled the JV to reduce the previous prices, he explains. \u201cThe JV also enables us to bring the latest products to the market much quicker than was previously the case.\u201d<\/p>\n

The new Canal Walk store joins the brand\u2019s recently renovated outlet in Sandton, together with a licensed store at OR Tambo International Airport. The brand\u2019s choice of store locations at exclusive retail centres and airports reflects TUMI\u2019s business strategy for African expansion. \u201cWe aim to build the brand image in key, upmarket shopping precincts. We have a growth strategy which will roll out as appropriate locations become available. We have two target markets: South Africa\u2019s fast growing high-income sector which travels outbound primarily on business; and the increasing number of inbound international tourists visiting especially Cape Town and our game reserves,\u201d says O\u2019Flaherty.<\/p>\n

TUMI is expanding into a growth market: a study by Grant Thornton International published in January 2017 shows that South Africa\u2019s outbound tourism has grown by 6,2 percent between 2006 and 2015 and is set to continue to accelerate. Furthermore, 54 percent of outward travellers originate from Gauteng, and 25 percent from Cape Town.<\/p>\n

The Cape Town TUMI store is located on the upper level of the Canal Walk shopping centre and the Johannesburg store is on the lower level of Sandton City.<\/p>\n

For more information, visit www.tumi.com<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za.<\/p>\n

Source:<\/strong> MyPR<\/a><\/small>
\n<\/p>\n

Submit your own Press Release<\/a> or get free content for your publication.<\/p>\n

Video – How to post your Press Release on MyPR:<\/strong>
\n