{"id":124367,"date":"2018-10-14T23:53:20","date_gmt":"2018-10-14T21:53:20","guid":{"rendered":"https:\/\/www.myza.co.za\/creating-your-own-successful-bitcoin-business-part-44\/"},"modified":"2018-10-14T23:53:20","modified_gmt":"2018-10-14T21:53:20","slug":"creating-your-own-successful-bitcoin-business-part-44","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/creating-your-own-successful-bitcoin-business-part-44\/","title":{"rendered":"Creating Your Own Successful Bitcoin Business-Part 44"},"content":{"rendered":"<p><a target=\"_blank\" target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/mypr.co.za\/creating-your-own-successful-bitcoin-business-part-44\/\">Creating Your Own Successful Bitcoin Business-Part 44<\/a>: <\/p>\n<p><iframe class='youtube-player' type='text\/html' width='740' height='417' src='http:\/\/www.youtube.com\/embed\/PXI9i953F7Y?version=3&#038;rel=1&#038;fs=1&#038;autohide=2&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' allowfullscreen='true' style='border:0;'><\/iframe><\/p>\n<p>If you want to purchase Bitcoin as an investment and you want to join the BitClub Network Company, so that BitClub can mine Bitcoin and other Crypto Currency on your behalf to grow a stable and increasing investment for you, please join BitClub for free at <strong><span style=\"color: #0000ff;\">https:\/\/bitclub.io\/clydethorburn<\/span><\/strong>. Once you join, you will be set up with a free lead account and receive follow up emails detailing how you can create a Bitcoin investment account with The BitClub Network. You can also join Markethive which is a Social Network for Entrepreneurs at <strong><span style=\"color: #0000ff;\">https:\/\/markethive.com<\/span><\/strong> to promote your own business as well. For any answers to questions contact Clyde Thorburn at <strong><span style=\"color: #0000ff;\">http:\/\/clyde-thorburn-seo-specialist-johannesburg.strikingly.com\/#contact-clyde-thorburn<\/span><\/strong>.<\/p>\n<p>Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel<\/p>\n<p>Each one of these phrases is consider a different KW. Now let\u2019s say you\u2019re an advertiser on Adwords. You sign up to the system and upload a list of keywords which you think are relevant to your product. After you upload your KWs and write the ad for your product, you\u2019re good to go (don\u2019t worry all of this will be explained in depth later on, I just want you to get the general idea at the moment). Once someone searches for one of your KWs, Google will display your ad. So it\u2019s all about picking the right KWs to make your ad show up in the right time. But here is where it gets tricky. Google wants their ads to be relevant to what the user is searching for, so you can\u2019t just put an ad up for a Bitcoin exchange if the user is searching for \u201cred tennis shoes\u201d. This means that you have to have a high correlation between your KWs and your ads. You also need your landing page to be related to the KWs you pick. So if the KW you are bidding on is \u201cBitcoin exchange\u201d and you send your user to a webpage about organic fruit &#8211; that\u2019s a big no-no in Google terms. The correlation between the KW, the ad and the landing page is called Quality Score (QS) and it\u2019s one of the main factors that decides at what position your ad will show up if at all. Each KW you will add to your campaign will get a different QS between 1-10 according to this correlation. The QS also changes according to how effective your ad is. If many users click on your ad &#8211; your QS goes up.<\/p>\n<p>If nobody clicks on your ad, it goes down. The percentage of users who click on your ad is called Click Through Rate or CTR. It\u2019s going to be your job to make sure you have a high CTR so that your QS will go up and your ad gets shown more often. Any time your ad is shown, it means it got an impression (or imps in short). So if your ad was shown 200 times, it means it got 200 impressions. And if from these 200 times, 10 people clicked on it, it means its CTR will be 10\/200 = 5%. So to recap what we learned up until now. There are two main networks &#8211; search and display. The search network is activated by KWs. The KWs have to be related to the ads and to the landing page as well. The higher the correlation the higher your QS for that KW is. CTR also affects QS. Every time an ad is shown it means it received an impression. If you haven\u2019t lost track of me yet then we\u2019re doing great. I have one more technical thing I want to go over which is crucial to understand and that\u2019s the pricing model of Adwords. You only pay if someone clicks your ad. Adwords works on a Pay Per Click model (also known as PPC). This means that you only pay for your ad if someone clicked it. This makes it extremely effective for the advertisers since they don\u2019t have to spend a dime if no one clicked on their ads. Your max CPC is the maximum amount you are willing to pay per 1 click. This can be any number between 1 cent and a million dollars depending on your budget. You will almost never pay you max CPC.<\/p>\n<p>That is why it\u2019s called a max CPC &#8211; it\u2019s the maximum you are willing to pay but usually you\u2019ll pay less. I won\u2019t get into details on how to calculate how much you\u2019re going to actually pay since it\u2019s a bit complicated but for now just remember that usually you\u2019ll pay a lower price than your max CPC. So why not show my ads all the time? I won\u2019t pay if no one clicks. I thought you might ask that. The thing is, Google wants to make money, and it\u2019s not going to let you put up ads that no one clicks on if they can put more relevant ads which will get clicked. That\u2019s exactly why the QS is affected so much by the CTR. If your CTR is low it means that no one is clicking on your ad. If no one is clicking on your ad, it\u2019s probably not that relevant. If it\u2019s not that relevant it\u2019s not going to be showing up for long since you\u2019re losing Google money. How does Google decide if your ad will be shown? Each ad you own has its own ad rank. The ad rank is the result your QS X your max CPC. So for example, let\u2019s say you want to advertise for the KW \u201cbuy bitcoins\u201d and your max CPC is $  2. Google calculates your QS and gives you a result of 7. This means your ad rank for that specific KW is 2*7 = 14. Whenever someone types \u201cbuy bitcoins\u201d in Google, your ad rank competes with all other ad ranks for that KW and the order of appearance is decided from the highest ad rank to the lowest. Since there are only 10 ad spots on a Google page, ads that come after 10th place won\u2019t be shown at all.<\/p>\n<p>Read more about Bitcoin, The BitClub Network and Markethive at <strong><span style=\"color: #0000ff;\">https:\/\/mypr.co.za\/creating-your-own-successful-bitcoin-business-part-43\/<\/span><\/strong>.<\/p>\n<p><strong>From:<\/strong> Clyde Thorburn<\/p>\n<p>CLICK HERE to submit a Video Press Release to MyPR.<\/p>\n<p><small><strong>Source:<\/strong> <a target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/mypr.co.za\/creating-your-own-successful-bitcoin-business-part-44\/\">MyPR<\/a><\/small><br \/>\n<\/p>\n<p><a target=\"_blank\" target=\"_blank\" href=\"http:\/\/mypr.co.za\/submit\">Submit your own Press Release<\/a> or get free content for your publication.<\/p>\n<p><strong>Video &#8211; How to post your Press Release on MyPR:<\/strong><br \/>\n<iframe loading=\"lazy\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/9ovzdChGkuU\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><small>My Press Release (MyPR) provides free South African targeted content and press releases for on and off line publishers and media. Registering on MyPR enables public relations companies and practitioners to post articles under their own author name. Public Relations Companies and practitioners, event organisers, sports and political writers use MyPR as a distribution mechanism for their press releases, content, images and news. A forever free subscription allows publishers and media free access to all press releases, content and images on MyPR.<br \/<br \/>\nThis press release is courtesy of <a target=\"_blank\" target=\"_blank\" href=\"https:\/\/mypr.co.za\/>MyPR.co.za<\/a> and was automatically curated and published with <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot<\/a> plugin &#8211; <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">CLICK HERE<\/a> to learn more about <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" target=\"_blank\">WP Robot for WordPress<\/a> &#8211; a massive time and money saver.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating Your Own Successful Bitcoin Business-Part 44: If you want to purchase Bitcoin as an investment and you want to join the BitClub Network Company, so that BitClub can mine Bitcoin and other Crypto Currency on your behalf to grow a stable and increasing investment for you, please join BitClub for free at https:\/\/bitclub.io\/clydethorburn. Once [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021],"tags":[12342,31811,4621,6419],"class_list":{"0":"post-124367","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-mypr","7":"tag-bitcoin","8":"tag-businesspart","9":"tag-creating","10":"tag-successful","11":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/124367","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=124367"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/124367\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=124367"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=124367"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=124367"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}