{"id":124588,"date":"2018-10-19T15:53:34","date_gmt":"2018-10-19T13:53:34","guid":{"rendered":"http:\/\/www.myza.co.za\/lion-lager-launches-ground-breaking-digital-drama-series-ilobola-nge-bhubesi\/"},"modified":"2018-10-19T15:53:34","modified_gmt":"2018-10-19T13:53:34","slug":"lion-lager-launches-ground-breaking-digital-drama-series-ilobola-nge-bhubesi","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/lion-lager-launches-ground-breaking-digital-drama-series-ilobola-nge-bhubesi\/","title":{"rendered":"Lion Lager launches ground-breaking digital drama series; \u2018iLobola Nge Bhubesi\u2019"},"content":{"rendered":"

Lion Lager launches ground-breaking digital drama series; \u2018iLobola Nge Bhubesi\u2019<\/a>: <\/p>\n

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Behind The Scenes of iLobola Nge Bhubesi – Sipho & Malume Photo: Philly Mohlala<\/p>\n<\/div>\n

Johannesburg \u2013 The pride of South Africa, Lion Lager, is set to take the second screen by storm with the launch of a Light-hearted, relatable digital series digital drama series called \u2018iLobola NgeBhubesi.\u2019 This will be as part of the relaunch of the brand and their \u201cLion is back at R10\u201d campaign.<\/p>\n

The series trailer officially launched today, 22th October 2018, with the first episode set to drop on Thursday the 25thof October on the brand\u2019s Facebook page.<\/p>\n

\u201ciLobola Nge Bhubesi\u2019 tells a story that celebrates the resilient spirit of South Africa. It is a story about love, pride, life, overcoming challenges and resilient spirit of a young South African man named Sipho. The drama follows Sipho as he gets ready to marry the love of his life, but first he must overcome the challenges he is set to face\u201d says Titi Mabitsela, Lion Lager Brand Manager.<\/p>\n

Mabitsela says Lion Lager has been quiet for quite a while and they want to relaunch the brand in a manner that resonates with consumers and, more than anything, showcases their resilient spirit as you\u2019ll see in the digital series.<\/p>\n

\u201cThe series is a celebration of the tenacious and \u201cnever say die\u201d attitude that we know of the Lion Lager man, no matter what is thrown their way. It\u2019s not often that a brand delves into a uniquely Mzansi story and as many will see in the setting, this is a story that many South Africans can relate to,\u201d adds Mabitsela.<\/p>\n

The lead character is played by an upcoming South African actor and musician Bafana Mthembu (26) in his breakout role. The series also features talented actors Nhlanhla Mahlangu (as Gumede), Sibonele Ngubane (as Malume) and Mcedisi Shabangu (who plays the bride\u2019s Father).<\/p>\n

\u201cBeing a part of this one of a kind and ground-breaking production was really exciting for me. I could relate very much to the character I played because, like him, I\u2019ve been exposed to the custom of iLobola and have seen some of my peers go through a similar journey. This made it easy to tap into the mind state of a man who\u2019s about to undergo this.\u201d says Bafana Mthembu, lead actor; Sipho.<\/p>\n

\u2018iLobola Nge Bhubesi\u2019 will be the brand\u2019s first ever digital drama series and will air on the brand\u2019s Facebook page \u2013 Lion Lager SA.<\/p>\n

To watch the series people can follow Lion Lager on social media:
Facebook: https:\/\/www.facebook.com\/Lion-Lager-570992856668280\/
Twitter: https:\/\/twitter.com\/LionLagerSA
YouTube: https:\/\/www.youtube.com\/channel\/UCaRsp1wJ7LmXFPEE1BwFeoA?view_as=subscriber<\/p>\n

iLobola Nge Bhubesi Trailer: https:\/\/www.youtube.com\/watch?v=0Sn2YeE8rtI<\/p>\n

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