{"id":124603,"date":"2018-10-19T22:53:20","date_gmt":"2018-10-19T20:53:20","guid":{"rendered":"https:\/\/www.myza.co.za\/matshaya-media-inspiring-bcm-youth\/"},"modified":"2018-10-19T22:53:20","modified_gmt":"2018-10-19T20:53:20","slug":"matshaya-media-inspiring-bcm-youth","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/matshaya-media-inspiring-bcm-youth\/","title":{"rendered":"Matshaya Media Inspiring BCM Youth"},"content":{"rendered":"

Matshaya Media Inspiring BCM Youth<\/a>: <\/p>\n

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Matshaya Media Founders<\/p>\n<\/div>\n

TECH GURU\u2019S IN THE MAKING<\/p>\n

Business is tough, when you\u2019re in a competitive industry it\u2019s even harder. But, the duo behind Matshaya Media is determined to push through to become marketing and tech giants. Sibulele (25) and Ntomboxolo (24) are determined, young entrepreneurs, bursting with innovative ideas and a commitment to their vision.<\/p>\n

Matshaya Media is a marketing and IT company based in East London launched in February 2018. We sat down with Sibulele and Ntomboxolo to discuss their journey as entrepreneurs and where the two are headed.<\/p>\n

ROAD LESS TRAVELLED<\/p>\n

The decision to resign and leave a constant salary was not an easy one for IT graduate Sibulele. He knowingly took a risk to venture into business even though he had the responsibility of his daughter. He has always been passionate about entrepreneurship, but, like most of us, when he graduated from his IT diploma, at CTI in 2015 he had to look for work. After getting a job at Vodacom as a technician his excited was short-lived when he did the math. He jokingly remembers calculating how much the store made in a day, \u201cIn one day, the store can make enough to pay for rent and our salaries, and the other 29 days are just profit\u201d. So, he challenged himself and started his first business venture with his brother, Code Black Studios which focused on coding and animation.<\/p>\n

He tried for a second job at Silulo Technologies, where he met his business partner, Ntomboxolo, and East London raised young woman who was also a graduate of the same institution. In his work as the caf\u00e9 manager, he started helping entrepreneurs and he realized he could do this on his own. As fate would have it, they were both two dreamers ready to start something big. Ntomboxolo says she wants their business to be a beacon of hope so that other people can see that you do not have to old and established to make your dreams come true.<\/p>\n

HURDLES ALONG THE ROAD<\/p>\n

Sibulele says by no means does he romanticize entrepreneurship, it\u2019s hard and frankly, it takes guts leaving the comfort of a salary for the unknown. His philosophy is simple; we cannot be like our parents always providing labor to businesses. \u201cWe need to be our own employers, otherwise we\u2019ll never see any real development in our black communities\u201d. Starting out was a challenge, initially, Matshaya was a subsidiary of Matshaya Investments an already established company. \u201cIn order to qualify for jobs and tenders, your company would have had to be operational for a year. We were fortunate to have an investor who incubated the business and gave us space to work in his house\u201d, say Sibulele.<\/p>\n

HARD WORK PAYS OFF<\/p>\n

As young as they are, Matshaya Media boats a growing clientele including 240 Enterprise, Lilitha Guesthouse, Growing Free Laundry & Dry Cleaning and KwaNdosi. Their success saw them branch off to register the company as an independent entity that has its own premises in Oxford Street. Within a three-month span, they managed to get the business to sustain itself and make reasonable profits. They have also been fortunate enough to sponsor organizations like Youth Impact, an NGO that works with the youth.<\/p>\n

INNOVATION IS KEY<\/p>\n

When I asked the pair, what sets them apart, it was clear that their innovative spirit was the driving force behind the business. Sibulele spent the greater part of his spare time studying code which led to him developing a prototype for an app. \u201cApps are solutions to problems, and I am always thinking about what\u2019s next, how can we do things better,\u201d says Sibulele. He is always piloting aerial advertising for his clients, something not offered by marketing companies in East London.<\/p>\n

Sibulele and Ntomboxolo\u2019s vision far surpasses East London, they want to be a major player nationally and see themselves employing other young people. \u201cCompanies want you to be established with years of experience but I would give an opportunity to someone young, give them the opportunity to prove themselves,\u201d he says. What stands out about this due to their drive to transform communities and mind-sets, We look forward to seeing them grow and take on the world.<\/p>\n

Words: Ath\u2019enkosi Sopitshi<\/p>\n

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