{"id":13140,"date":"2012-08-03T13:58:06","date_gmt":"2012-08-03T11:58:06","guid":{"rendered":"http:\/\/www.myza.co.za\/08\/interview-drugmaker-gsk-chases-volume-over-profit-in-africa\/"},"modified":"2012-08-03T13:58:06","modified_gmt":"2012-08-03T11:58:06","slug":"interview-drugmaker-gsk-chases-volume-over-profit-in-africa","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/interview-drugmaker-gsk-chases-volume-over-profit-in-africa\/","title":{"rendered":"INTERVIEW-Drugmaker GSK chases volume over profit in Africa"},"content":{"rendered":"<p>\t\t<span><\/span><\/p>\n<p>* New unit seeks fivefold volume increase in 5 years<span><\/span><\/p>\n<p><span><\/span><\/p>\n<p>* Remit is 50 percent business, 50 percent reputation<\/p>\n<p><span><\/span><\/p>\n<p>* 2012 sales expect to double to around 150 mln pounds<\/p>\n<p><span><\/span><\/p>\n<p>By Ben Hirschler<\/p>\n<p><span><\/span><\/p>\n<p>LONDON, Aug 3 (Reuters) &#8211; Can you mix corporate do-gooding<br \/>\nand hard-nosed business? GlaxoSmithKline thinks so.<\/p>\n<p><span><\/span><\/p>\n<p>The British drugs giant is having some early success with a<br \/>\nnovel &#8220;hybrid&#8221; approach in Africa that is focused on improving<br \/>\ndrug access by cutting prices for a continent with 24 percent of<br \/>\nthe world&#8217;s health problems and just 1 percent of the budget.<\/p>\n<p><span><\/span><\/p>\n<p>Its goal is to increase volumes fivefold in five years.<\/p>\n<p><span><\/span><\/p>\n<p>Rivals like Sanofi and Roche are also<br \/>\nadopting &#8220;tiered&#8221; or differential pricing to open up developing<br \/>\nworld markets, but GSK has gone further by melding its business<br \/>\nand corporate responsibility goals in a single operating unit.<\/p>\n<p><span><\/span><\/p>\n<p>Traditionally, companies have kept charitable giving<br \/>\nseparate from their profit-making activities.<br \/>\n\u00a0 <span class=\"label\"><strong>Continued&#8230;<\/strong><\/span><\/p>\n<p><span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>* New unit seeks fivefold volume increase in 5 years * Remit is 50 percent business, 50 percent reputation * 2012 sales expect to double to around 150 mln pounds By Ben Hirschler LONDON, Aug 3 (Reuters) &#8211; Can you mix corporate do-gooding and hard-nosed business? GlaxoSmithKline thinks so. The British drugs giant is having [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[830,2370,183],"class_list":{"0":"post-13140","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-news","8":"tag-reuters","9":"tag-south-africa-2","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/13140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=13140"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/13140\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=13140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=13140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=13140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}