{"id":13274,"date":"2012-08-08T02:15:18","date_gmt":"2012-08-08T00:15:18","guid":{"rendered":"http:\/\/www.myza.co.za\/08\/olympics-sponsors-riding-high-on-londons-feel-good-factor\/"},"modified":"2012-08-08T02:15:18","modified_gmt":"2012-08-08T00:15:18","slug":"olympics-sponsors-riding-high-on-londons-feel-good-factor","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/olympics-sponsors-riding-high-on-londons-feel-good-factor\/","title":{"rendered":"Olympics-Sponsors riding high on London’s feel-good factor"},"content":{"rendered":"

\t\t<\/span><\/p>\n

By Keith Weir<\/span><\/p>\n

<\/span><\/p>\n

LONDON<\/span> Aug 7 (Reuters) – Major sponsors are delighted with
\nhow London has staged the Games while the enthusiasm generated
\nby the success of the British team is also a plus, International
\nOlympic Committee (IOC) marketing chief Gerhard Heiberg said on
\nTuesday.<\/p>\n

<\/span><\/p>\n

Britain had a strong record of organising big sporting
\nevents and the IOC had always been confident it would put on a
\ngood show, Heiberg said, but the growing tally of British gold
\nmedals has lifted the atmosphere in London.<\/p>\n

<\/span><\/p>\n

“Everybody feels at home, everybody talks to each other,
\neverybody is roaring and of course the sponsors, the IOC we feel
\nthis strongly,” he told Reuters.<\/p>\n

<\/span><\/p>\n

Both television and sponsors were being well served by the
\nGames which end on Aug. 12, Heiberg said, with a cumulative TV
\naudience of 4.8 billion people.<\/p>\n

<\/span><\/p>\n

“Of course they see the joy, the enthusiasm, people smiling,
\nlaughing, hugging each other,” he said.<\/p>\n

<\/span><\/p>\n

“It goes all over the world, it’s good for Britain,” he
\nadded in an interview on the fringes of an international sport
\nbusiness symposium at London’s Birkbeck College.<\/p>\n

<\/span><\/p>\n

Heiberg was himself the head of the organising committee for
\nthe 1994 Winter Games in Lillehammer in his native Norway.<\/p>\n

<\/span><\/p>\n

The Olympic movement is funded by television revenues of
\naround $4 billion over a four-year cycle and earns a further $1
\nbillion from 11 international companies who are its global
\nsponsors.
\n\u00a0 Continued…<\/strong><\/span><\/p>\n

<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

By Keith Weir LONDON Aug 7 (Reuters) – Major sponsors are delighted with how London has staged the Games while the enthusiasm generated by the success of the British team is also a plus, International Olympic Committee (IOC) marketing chief Gerhard Heiberg said on Tuesday. Britain had a strong record of organising big sporting events […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[830,2370,183],"class_list":{"0":"post-13274","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-news","8":"tag-reuters","9":"tag-south-africa-2","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/13274","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=13274"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/13274\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=13274"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=13274"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=13274"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}