{"id":137415,"date":"2019-05-17T08:33:30","date_gmt":"2019-05-17T06:33:30","guid":{"rendered":"https:\/\/www.myza.co.za\/egg-films-one-show-awardee-creates-nostalgic-new-tvc-for-cadbury\/"},"modified":"2019-05-17T08:33:30","modified_gmt":"2019-05-17T06:33:30","slug":"egg-films-one-show-awardee-creates-nostalgic-new-tvc-for-cadbury","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/egg-films-one-show-awardee-creates-nostalgic-new-tvc-for-cadbury\/","title":{"rendered":"Egg Films\u2019 & One Show awardee creates nostalgic new TVC for Cadbury"},"content":{"rendered":"

MyPR<\/a>: Egg Films\u2019 One Show awardee creates nostalgic new TVC for Cadbury<\/a>:<\/strong> <\/p>\n

Hot on the heels on a spate of accolades for his short film \u2018Vuka\u2019, including a merit certificate from the prestigious One Show, Egg Films\u2019 Zwelethu Radebe has drawn on memories of his childhood to create a new TVC for Cadbury that will tug on South Africa\u2019s heart strings.<\/p>\n

The hard-hitting \u2018Vuka\u2019, created for the SAB \u2018Be the Mentor\u2019 programme, added the One Show Merit Award to its Editor\u2019s Choice on Little Black Book, Best of Reel on ididtht, Creative Circle Awards 2018 2nd position, and Ciclope shortlist.<\/p>\n

The Cadbury \u2018Mom\u2019s Birthday\u2019 TVC, tapping into the truth that moms always have a lot going on \u2013 work, dinner, family life, your homework \u2013 tells the story of one little girl doing what she can to make her mom feel special on her birthday.<\/p>\n

\u201cWhether it\u2019s in 60 seconds or 180 minutes, story is everything,\u201d says Egg Films\u2019 Zwelethu Radebe. \u201cIn addition, my dad owned a filling station and convenience store in Soweto while I was growing up, so \u2018Mom\u2019s Birthday\u2019 lands in a particularly nostalgic place for me.\u201d<\/p>\n

The ad is an adaptation of a British commercial, but interestingly feels distinctly South African. Working alongside Egg producer Saskia Rosenberg Haak, Ogilvy creatives Terry McKenna, Sue Jenner, Hazel Davies, and DOP Fabian Vettiger, Radebe has delivered authentic textures, effortless visual aesthetic and a complimentary ensemble cast.<\/p>\n

\u201cZwelethu\u2019s filmmaking is defined by an empathy for his characters and a genuine interest in what they experience, so naturally a lot of the really important work happens during casting,\u201d adds Rosenberg Haak. \u201cIn this piece, we enjoy three beautifully juxtaposed characters for a brief moment. Enormous in their subtlety \u2013 the performances are understated and nuanced.\u201d<\/p>\n

This is one of the sweetest ads of the year. Watch it now, then go phone your mom!<\/p>\n

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\n","protected":false},"excerpt":{"rendered":"

MyPR: Egg Films\u2019 One Show awardee creates nostalgic new TVC for Cadbury: Hot on the heels on a spate of accolades for his short film \u2018Vuka\u2019, including a merit certificate from the prestigious One Show, Egg Films\u2019 Zwelethu Radebe has drawn on memories of his childhood to create a new TVC for Cadbury that will […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3331],"tags":[25,1737,77,3333],"class_list":{"0":"post-137415","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-cape-town","7":"tag-cape-town-2","8":"tag-government","9":"tag-municipality","10":"tag-mycapetown-co-za","11":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/137415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=137415"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/137415\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=137415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=137415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=137415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}