{"id":138114,"date":"2019-05-27T06:53:20","date_gmt":"2019-05-27T04:53:20","guid":{"rendered":"http:\/\/www.myza.co.za\/sponsor-has-strong-alignment-to-waterberg-encounter\/"},"modified":"2019-05-27T06:53:20","modified_gmt":"2019-05-27T04:53:20","slug":"sponsor-has-strong-alignment-to-waterberg-encounter","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/sponsor-has-strong-alignment-to-waterberg-encounter\/","title":{"rendered":"Sponsor has strong alignment to Waterberg Encounter"},"content":{"rendered":"

Sponsor has strong alignment to Waterberg Encounter<\/a>: <\/p>\n

\"The<\/p>\n

The Liberty Group is looking forward to renewing its relationship with the Encounter Series when the Waterberg Encounter mountain-bike race takes place near Bela-Bela in Limpopo from June 7 to 9. Photo: Gerrie Kriel\/Twin Productions<\/p>\n<\/div>\n

The commitment and preparation required to complete an event like the Liberty Waterberg Encounter is a natural alignment with the business objectives of the title sponsor.<\/p>\n

That is why the Liberty Group is so excited about the third and final event in the annual mountain-biking series, which takes place near Bela-Bela in Limpopo from June 7 to 9.<\/p>\n

Those interested in entering will also be excited to hear the closing date for entries has been extended to May 29.<\/p>\n

ASG Events chief executive Erick Oosthuizen said there were still places available on the entry list.<\/p>\n

\u201cThere are some riders whose entries are coming and we have a few more openings which we are sure will be filled,\u201d he said.<\/p>\n

\u201cWe felt it would help to extend the entry date by a week to give cyclists a final chance to get their names down for one of the iconic mountain-biking races in the country.\u201d<\/p>\n

Meanwhile Killy Bacela, Liberty Group\u2019s divisional executive for brand and integrated marketing, said there were many characteristics which connected the company\u2019s business to mountain-bikers.<\/p>\n

\u201cThis sort of race requires the participants to put in a great deal of preparation, both physically and mentally,\u201d she said.<\/p>\n

\u201cAny endurance athlete will tell you that at the end of the day it comes down to your mindset and being able to push yourself to keep going, no matter how hard it is.<\/p>\n

\u201cWe at Liberty know a thing or two about this kind of discipline and motivation.<\/p>\n

\u201cIt is central to the work we do every day, to help our clients obtain financial freedom. To achieve financial freedom requires discipline and motivation of a similar kind.\u201d<\/p>\n

She added that Liberty\u2019s overall aim was to help all South Africans achieve financial freedom by providing sound advice that leads to financial freedom, whether on an individual or business basis.<\/p>\n

\u201cWe are delighted to be involved once more in this partnership as it connects us to our client\u2019s passion points,\u201d said Bacela.<\/p>\n

\u201cWe view this as an investment in the lives of our clients and the communities we touch.<\/p>\n

\u201cAs an organisation we have reached many milestones over the years and races like the Liberty Waterberg Encounter Series are about reaching those personal milestones that each of us set for ourselves.<\/p>\n

\u201cThis Encounter Series, like our other sporting sponsorships, is about giving people the ability to enjoy facilitating their own personal well-being.\u201d<\/p>\n

She added that they would be activating the Liberty Wellness Bonus option at Waterberg.<\/p>\n

\u201cThis is an innovative way of rewarding clients who engage in physical activity to actively manage lifestyle risks.<\/p>\n

\u201cOur clients who are members of a wellness programme recognised by Liberty can earn up to 50% of the premiums they have paid to Liberty for their Lifestyle Protector cover in cash.\u201d<\/p>\n

The Encounter Series kicked off in February with the TransCape MTB Encounter, followed by the popular Winelands Encounter in the Western Cape in April.<\/p>\n

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