{"id":14128,"date":"2012-08-31T15:31:12","date_gmt":"2012-08-31T13:31:12","guid":{"rendered":"http:\/\/www.myza.co.za\/08\/africa-money-africa-beer-sales-surge-despite-church-and-mosque\/"},"modified":"2012-08-31T15:31:12","modified_gmt":"2012-08-31T13:31:12","slug":"africa-money-africa-beer-sales-surge-despite-church-and-mosque","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/africa-money-africa-beer-sales-surge-despite-church-and-mosque\/","title":{"rendered":"AFRICA MONEY-Africa beer sales surge despite church and mosque"},"content":{"rendered":"<p>\t\t<span><\/span><\/p>\n<p>By Ed Stoddard and Chijioke Ohuocha<span><\/span><\/p>\n<p><span><\/span><\/p>\n<p><span class=\"articleLocatio\/spann\">JOHANNESBURG\/LAGOS Aug 31 (Reuters) &#8211; Beer sales in Africa<br \/>\nare surging because of economic and population growth, a trend<br \/>\nrubbing against the grain of another demographic factor defining<br \/>\nthe region: intense religiosity.<\/span><\/p>\n<p><span><\/span><\/p>\n<p>By almost any measure, Africa is an exceptionally devout<br \/>\nplace and the major growth area for Christianity and Islam.<\/p>\n<p><span><\/span><\/p>\n<p>This should have implications for investors, especially in<br \/>\nthe fast-growing retail and beer sectors: they must navigate<br \/>\nsacred sensitivities in areas such as marketing and factor the<br \/>\nfaithful into forecasts and demographic profiles for the<br \/>\ncontinent&#8217;s population of just over a billion.<\/p>\n<p><span><\/span><\/p>\n<p>Brewing executives have said they tone down their<br \/>\nadvertising campaigns in Africa, and these do tend to be<br \/>\nconservative.<\/p>\n<p><span><\/span><\/p>\n<p>In Nigeria for example, scantily-clad women tend not to<br \/>\nfeature on billboards promoting beer brands. Instead, a man in a<br \/>\nsuit is portrayed sipping a refreshing cold lager, or more often<br \/>\nthan not the ad shows just a giant bottle and glass.<\/p>\n<p><span><\/span><\/p>\n<p>According to a 2010 report by the Pew Forum on Religion<br \/>\nPublic Life, the number of Muslims living in Sub-Saharan Africa<br \/>\nrose 20-fold from 1900 to 234 million.<\/p>\n<p><span><\/span><\/p>\n<p>Christianity has grown at an even more blistering pace, with<br \/>\nnumbers soaring almost 70-fold over the same period of time to<br \/>\n470 million from just 7 million.<\/p>\n<p><span><\/span><\/p>\n<p>And in the case of Christianity, much of this growth has<br \/>\nbeen concentrated in Pentecostal churches and other evangelical<br \/>\ndenominations which, like Islam, tend to frown on alcohol.<br \/>\n\u00a0 <span class=\"label\"><strong>Continued&#8230;<\/strong><\/span><\/p>\n<p><span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Ed Stoddard and Chijioke Ohuocha JOHANNESBURG\/LAGOS Aug 31 (Reuters) &#8211; Beer sales in Africa are surging because of economic and population growth, a trend rubbing against the grain of another demographic factor defining the region: intense religiosity. By almost any measure, Africa is an exceptionally devout place and the major growth area for Christianity [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[830,2370,183],"class_list":{"0":"post-14128","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-news","8":"tag-reuters","9":"tag-south-africa-2","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/14128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=14128"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/14128\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=14128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=14128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=14128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}