{"id":144849,"date":"2019-09-01T23:53:21","date_gmt":"2019-09-01T21:53:21","guid":{"rendered":"https:\/\/www.myza.co.za\/engen-wins-ask-afrika-icon-brand-award\/"},"modified":"2019-09-01T23:53:21","modified_gmt":"2019-09-01T21:53:21","slug":"engen-wins-ask-afrika-icon-brand-award","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/engen-wins-ask-afrika-icon-brand-award\/","title":{"rendered":"Engen wins Ask Afrika Icon Brand Award"},"content":{"rendered":"

Engen wins Ask Afrika Icon Brand Award<\/a>: <\/p>\n

\"\"Engen has achieved the highest score in the Oil \/ Engine Oil category of South Africa’s premier benchmark, the Ask Afrika Icon Brands Survey.<\/p>\n

The Ask Afrika Icon Brand Award ceremony took place at The Venue in Melrose Arch, Johannesburg on 29 August 2019.<\/p>\n

Icon Brands are defined as brands that are used loyally across the South African demographic. The survey measures solus usage, which means that consumers will use only one brand within the product category, rather than a repertoire of favourite brands.<\/p>\n

Adnaan Emeran, Engen Lubricants Marketing and Business Development Manager says the company appreciates the vote of confidence that the award represents.<\/p>\n

\u201cThe Ask Afrika Icon Brand Award is a result of the hard work that the Engen team has contributed in delivering an unparalleled service experience and quality products to all our customers,\u201d comments Emeran.<\/p>\n

While the ICON award recognises loyal brand\/product consumption, Emeran attributes Engen products\u2019 \u201cproof of performance\u201d as a key driver of customer loyalty.<\/p>\n

\u201cAs a member of the PETRONAS group of companies, Engen is able to leverage their research and advanced technology,\u201d says Emeran.<\/p>\n

\u201cPETRONAS provides the technical expertise responsible for designing, developing and delivering the fuel, fluid and lubricant technology solutions that have powered the Mercedes AMG PETRONAS Formula One team to the 2014, 2015, 2016, 2017 and 2018 World Driver and Constructor Championships.<\/p>\n

\u201cThis technical partnership ensures that the products we as Engen offer our customers, have withstood the ultimate Formula One testing ground.\u201d<\/p>\n

Alongside Engen branded lubricants, Engen also markets products on behalf of PETRONAS Lubricants International (PLI), the global lubricants manufacturing and marketing arm of PETRONAS.<\/p>\n

\u201cWith PETRONAS Lubricants International (PLI) driving technology as a winning differentiator in responding to the needs of both the automotive and industrial lubricants market, Engen by association draws on their world-class technology, infrastructure and intellectual capital,\u201d says Emeran<\/p>\n

And while product innovation is a moving target, Engen understands that customer expectations are always changing.<\/p>\n

\u201cThe challenge for Engen is to always remain on our toes, maintain our position at the forefront of technological development, and to stay relevant in meeting the dynamic needs of our customers,\u201d adds Emeran<\/p>\n

While Engen continues to have the largest service station footprint in South Africa and is a leading supplier of automotive and industrial lubricants in the country, it has been the company\u2019s constant innovation and focus on exceptional quality products that continues to place it ahead of the pack in brand recognition and loyalty across all audiences.<\/p>\n

The Icon Brands survey measures brand relevance across all segments of the demographic. It is not a popularity contest and does not measure which brands people like or aspire to, it is all about which brands are used by South Africans and used loyally across the spectrum.<\/p>\n

Ask Afrika measures actual behaviour and current usage. This is what differentiates Icon Brands from other surveys.<\/p>\n

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