{"id":146491,"date":"2019-09-26T18:11:43","date_gmt":"2019-09-26T16:11:43","guid":{"rendered":"https:\/\/www.myza.co.za\/sa-news-how-to-advertise-in-the-digital-age-follow-the-4-es\/"},"modified":"2019-09-26T18:11:43","modified_gmt":"2019-09-26T16:11:43","slug":"sa-news-how-to-advertise-in-the-digital-age-follow-the-4-es","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/sa-news-how-to-advertise-in-the-digital-age-follow-the-4-es\/","title":{"rendered":"SA News: How To Advertise In The Digital Age? Follow The 4 E\u2019s"},"content":{"rendered":"<p><a target=\"_blank\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.bing.com\/news\/apiclick.aspx?ref=FexRss&#038;aid=&#038;tid=9C3F3491CA6142DD98A2A068EE5E2F55&#038;url=https%3a%2f%2fwww.forbes.com%2fsites%2fnelsongranados%2f2019%2f09%2f26%2fhow-to-advertise-in-the-digital-age-follow-the-4-es&#038;c=7808312554243968828&#038;mkt=en-us\">How To Advertise In The Digital Age? Follow The 4 E\u2019s<\/a>: See this Coke South Africa example around happiness. However, Tornell warns about naive social media ad campaigns: \u201cA common mistake traditional advertisers or clients make is to try to insert a &#8230;<br \/>\n<small><strong>Source:<\/strong> <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.bing.com\/news\/apiclick.aspx?ref=FexRss&#038;aid=&#038;tid=9C3F3491CA6142DD98A2A068EE5E2F55&#038;url=https%3a%2f%2fwww.forbes.com%2fsites%2fnelsongranados%2f2019%2f09%2f26%2fhow-to-advertise-in-the-digital-age-follow-the-4-es&#038;c=7808312554243968828&#038;mkt=en-us\">&#8220;South Africa&#8221; &#8211; BingNews<\/a><\/small><br \/>\n<\/p>\n<p><a target=\"_blank\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.bing.com\/news\/apiclick.aspx?ref=FexRss&#038;aid=&#038;tid=9C3F3491CA6142DD98A2A068EE5E2F55&#038;url=https%3a%2f%2fwww.aninews.in%2fnews%2fsports%2fcricket%2findia-womens-second-t20i-against-south-africa-abandoned-due-to-rain20190926213547%2f&#038;c=6841154685736374604&#038;mkt=en-us\">India women&#8217;s second T20I against South Africa abandoned due to rain<\/a>: Surat (Gujrat) [India], Sept 26 (ANI): The second T20I between Indian women and South Africa of the five-match series was abandoned due to rain at the Lalbhai Contractor Stadium here on Thursday. The &#8230;<br \/>\n<small><strong>Source:<\/strong> <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.bing.com\/news\/apiclick.aspx?ref=FexRss&#038;aid=&#038;tid=9C3F3491CA6142DD98A2A068EE5E2F55&#038;url=https%3a%2f%2fwww.aninews.in%2fnews%2fsports%2fcricket%2findia-womens-second-t20i-against-south-africa-abandoned-due-to-rain20190926213547%2f&#038;c=6841154685736374604&#038;mkt=en-us\">&#8220;South Africa&#8221; &#8211; BingNews<\/a><\/small><br \/>\n<\/p>\n<p><a target=\"_blank\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.bing.com\/news\/apiclick.aspx?ref=FexRss&#038;aid=&#038;tid=9C3F3491CA6142DD98A2A068EE5E2F55&#038;url=https%3a%2f%2fscroll.in%2ffield%2f938642%2findia-vs-south-africa-second-t20i-washed-out-in-surat-due-to-persistent-rain&#038;c=1388620855272241&#038;mkt=en-us\">India vs South Africa: Second T20I washed out in Surat due to persistent rain<\/a>: The second T20 International between India and South Africa women\u2019s teams was washed out in Surat on Thursday without a ball being bowled. Persistent rain meant even the toss could not take place.<br \/>\n<small><strong>Source:<\/strong> <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.bing.com\/news\/apiclick.aspx?ref=FexRss&#038;aid=&#038;tid=9C3F3491CA6142DD98A2A068EE5E2F55&#038;url=https%3a%2f%2fscroll.in%2ffield%2f938642%2findia-vs-south-africa-second-t20i-washed-out-in-surat-due-to-persistent-rain&#038;c=1388620855272241&#038;mkt=en-us\">&#8220;South Africa&#8221; &#8211; BingNews<\/a><\/small><br \/>\n<\/p>\n<p><a target=\"_blank\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.bing.com\/news\/apiclick.aspx?ref=FexRss&#038;aid=&#038;tid=9C3F3491CA6142DD98A2A068EE5E2F55&#038;url=https%3a%2f%2fwww.jpost.com%2fIsrael-News%2fCulture%2fHigh-spirits-603032&#038;c=1108669974462300157&#038;mkt=en-us\">High spirits<\/a>: Simonsvlei Winery, South Africa This South African winery launched three kosher wines in the Vila Cape Grand Reserve collection (NIS 49.90 each). Available in Israel for the holidays are the Grand &#8230;<br \/>\n<small><strong>Source:<\/strong> <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.bing.com\/news\/apiclick.aspx?ref=FexRss&#038;aid=&#038;tid=9C3F3491CA6142DD98A2A068EE5E2F55&#038;url=https%3a%2f%2fwww.jpost.com%2fIsrael-News%2fCulture%2fHigh-spirits-603032&#038;c=1108669974462300157&#038;mkt=en-us\">&#8220;South Africa&#8221; &#8211; BingNews<\/a><\/small><br \/>\n<\/p>\n<p><a target=\"_blank\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.bing.com\/news\/apiclick.aspx?ref=FexRss&#038;aid=&#038;tid=9C3F3491CA6142DD98A2A068EE5E2F55&#038;url=https%3a%2f%2fuk.sports.yahoo.com%2fnews%2frugby-world-cup-2019-south-154558731.html&#038;c=10192874601972043282&#038;mkt=en-us\">Rugby World Cup 2019: South Africa v Namibia<\/a>: South Africa are aiming to shrug off their opening Rugby World Cup loss to New Zealand and Kwagga Smith believes they will have no problem putting that defeat behind when they face Namibia.<br \/>\n<small><strong>Source:<\/strong> <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"http:\/\/www.bing.com\/news\/apiclick.aspx?ref=FexRss&#038;aid=&#038;tid=9C3F3491CA6142DD98A2A068EE5E2F55&#038;url=https%3a%2f%2fuk.sports.yahoo.com%2fnews%2frugby-world-cup-2019-south-154558731.html&#038;c=10192874601972043282&#038;mkt=en-us\">&#8220;South Africa&#8221; &#8211; BingNews<\/a><\/small><br \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How To Advertise In The Digital Age? Follow The 4 E\u2019s: See this Coke South Africa example around happiness. However, Tornell warns about naive social media ad campaigns: \u201cA common mistake traditional advertisers or clients make is to try to insert a &#8230; Source: &#8220;South Africa&#8221; &#8211; BingNews India women&#8217;s second T20I against South Africa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[19792,3619,36142,2332,830],"class_list":{"0":"post-146491","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-advertise","8":"tag-digital","9":"tag-es","10":"tag-follow","11":"tag-news","12":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/146491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=146491"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/146491\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=146491"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=146491"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=146491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}