{"id":147994,"date":"2019-10-19T04:35:00","date_gmt":"2019-10-19T02:35:00","guid":{"rendered":"https:\/\/www.myza.co.za\/david-jones-aw13-fashion-launch\/"},"modified":"2019-10-19T04:35:00","modified_gmt":"2019-10-19T02:35:00","slug":"david-jones-aw13-fashion-launch","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/david-jones-aw13-fashion-launch\/","title":{"rendered":"David Jones AW13 Fashion Launch"},"content":{"rendered":"

David Jones AW13 Fashion Launch<\/strong>
\n\"Big
\nImage by Eva Rinaldi Celebrity and Live Music Photographer<\/a><\/i>
\nDavid Jones AW13 Fashion Launch: Sydney, Australia – 6th February 2013…<\/p>\n

A good dose of Australia’s social set gathered to watch top line models including Miranda Kerr and Megan Gale strut at David Jones’ Elizabeth Street store from around 7pm this evening.<\/p>\n

Thirty-seven designers including Alex Perry, Collette Dinnigan and Zimmerman showcased over 230 looks alongside DJs runway debutants, Ellery, Rachel Gilbert and Banjo and Matilda.<\/p>\n

Dual tone colours and prints featured heavily throughout the evening while lace and leather made a big comeback.<\/p>\n

The 175-year-old retailer has reluctantly embraced new technologies to lift struggling sales and this year’s event was livestreamed (via the internet) for the benefit of those who missed out on one of the show’s exclusive tickets.<\/p>\n

David Jones’ group executive of merchandise Donna Player said those who couldn’t attend could keep track of what was happening on social media.<\/p>\n

"Customer viewing parties are a first and there will be stylists there as well. They can watch the livestream from Sydney, drink champagne and participate in the whole event even though they aren’t physically here," she told Murdoch owned The Telegraph.<\/p>\n

"It’s bringing social media back to that whole tactile experience because they are able to buy the clothes straight away, the majority of those looks are in store immediately."<\/p>\n

Well done to everyone involved in the success of the event. Now to wait and see if it makes a difference to the bottom line of the high end retailer.<\/p>\n

David Jones talent:
\nNapoleon Perdis
\nSophie Clarke- David Jones, General Manager shoes and Accessories
\nDonna Player \u2013 David Jones, Group Executive, Merchandise
\nDeb Foreman- David Jones, General manager of Menswear
\nDavid Jones fashion family ( includes all fashion designers stocked at David Jones)<\/p>\n

David Jones ambassadors and models:
\nMiranda Kerr
\nJason Dundas
\nJessica Gomes
\nSamantha Harris<\/p>\n

Websites<\/p>\n

David Jones official website
\nwww.davidjones.com.au<\/a><\/p>\n

David Jones ‘Fashion Launch’ official website
\nfashionlaunch.davidjones.com.au<\/a><\/p>\n

Eva Rinaldi Photography
\nwww.evarinaldi.com<\/a><\/p>\n

\nThis Big Seven<\/em> image was automatically curated and published with WP Robot<\/a> plugin – CLICK HERE<\/a> to learn more about WP Robot for WordPress<\/a> – a massive time and money saver.<\/p>\n

Visit the MyPE YouTube Channel<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

David Jones AW13 Fashion Launch Image by Eva Rinaldi Celebrity and Live Music Photographer David Jones AW13 Fashion Launch: Sydney, Australia – 6th February 2013… A good dose of Australia’s social set gathered to watch top line models including Miranda Kerr and Megan Gale strut at David Jones’ Elizabeth Street store from around 7pm this […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9014],"tags":[36393,5008,4428,4065,3197],"class_list":{"0":"post-147994","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-images","7":"tag-aw13","8":"tag-david","9":"tag-fashion","10":"tag-jones","11":"tag-launch","12":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/147994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=147994"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/147994\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=147994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=147994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=147994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}