{"id":151386,"date":"2019-11-22T22:53:21","date_gmt":"2019-11-22T20:53:21","guid":{"rendered":"https:\/\/www.myza.co.za\/bic-art-master-competition-a-platform-for-african-talent-says-judge\/"},"modified":"2019-11-22T22:53:21","modified_gmt":"2019-11-22T20:53:21","slug":"bic-art-master-competition-a-platform-for-african-talent-says-judge","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/bic-art-master-competition-a-platform-for-african-talent-says-judge\/","title":{"rendered":"Bic\u00ae Art Master Competition \u2013 A Platform For African Talent Says Judge"},"content":{"rendered":"

Bic\u00ae Art Master Competition \u2013 A Platform For African Talent Says Judge<\/a>: <\/p>\n

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Bic Art Masters Competition<\/figcaption><\/figure>\n

BIC\u00ae ART MASTER COMPETITION – A PLATFORM FOR AFRICAN TALENT SAYS JUDGE<\/p>\n

\u201cThe 2019 BIC\u00ae Art Master Africa Competition provides a platform for African artists to showcase their work and demonstrate the continent\u2019s rich culture, heritage and love of art to rest of the world,\u201d says Hein Liebenberg, 2019 BIC\u00ae Art Master Africa judge.<\/p>\n

With \u20ac5,500 up for grabs, 2019 BIC\u00ae Art Master Africa, a talent search competition which was launched in 2017, has become a highly anticipated competition for artists across the African continent. The main requirement of the competition is that participants use BIC\u00ae ballpoint pens to create their artworks.<\/p>\n

With the voting phase nearing a close on 30 November, the competition will be judged during the first week of December. One artist will be awarded \u20ac5,000 and the title of Art Master Africa. A second prize of \u20ac500 and a BIC\u00ae Art Mastery Kit will be awarded to the People\u2019s Choice Prize winner.<\/p>\n

Liebenberg is one of five judges from the Africa and Europe continent who will be judging the competition. He is joined by Ghana-based ball pen artist, Enam Basokah, Dubai-based art collector, Geoffroy Bich, Dubai-based art collector, Valerie Manourvrier, Dubai-based ball pen artist and France-based art consultant, Herv\u00e9 Mikaeloff.<\/p>\n

An art teacher at South Africa\u2019s Inscape Education Group, Liebenberg was first introduced to the competition in 2018 when BIC\u00ae ran a promotion programme at the Inscape campus.<\/p>\n

Liebenberg says BIC\u00ae enlisted his services as a judge upon discovering he had been working in higher education and judging creative work for the past eight years. \u201cI have been working as an art and design educator since 2012 and hold an honours degree in graphic design and post graduate qualification in education.\u201d<\/p>\n

In addition, he helped design this year\u2019s marking rubric for the competition alongside BIC\u00ae Brand and Digital Manager for Middle East & Africa, Ahmed Gowda. \u201cI have come up with many rubrics in my career and understand the complexity involved in creating a tool for assessing creative work,\u201d he adds.<\/p>\n

With many artists choosing to create portraits in previous competitions, Liebenberg hopes to see more work that interprets urban settings, birds, animals or landscapes using only a blue BIC\u00ae ballpoint pen. He will also be looking at how textures and contrasts are rendered using the medium.<\/p>\n

His advice to aspiring young artists is to trust and love their own styles. \u201cWhen you put pen to paper or brush to a canvas without thinking about it too much, what comes out is you. Love and embrace it. If you believe in this intuitive style, others will too. Don\u2019t be a copycat. Rather focus on what makes you different. If Picasso and Matiss had copied other artists, we wouldn\u2019t be studying them or standing in queues to see their art.\u201d<\/p>\n

He says winning or placing high in the BIC\u00ae Art Master Africa Competition is likely to open doors for artists. \u201cThe competition is a vehicle for them to demonstrate their work and passion to the world. It also presents an excellent opportunity for them to become entrepreneurs and inspire others to follow their passion of creating art.\u201d<\/p>\n

Vote for your favourite artwork by visiting www.bicartmaster.com<\/p>\n

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