{"id":152596,"date":"2019-12-11T07:53:17","date_gmt":"2019-12-11T05:53:17","guid":{"rendered":"http:\/\/www.myza.co.za\/how-does-a-tiny-local-publisher-reach-readers-in-the-philippines-or-africa-technology\/"},"modified":"2019-12-11T07:53:17","modified_gmt":"2019-12-11T05:53:17","slug":"how-does-a-tiny-local-publisher-reach-readers-in-the-philippines-or-africa-technology","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/how-does-a-tiny-local-publisher-reach-readers-in-the-philippines-or-africa-technology\/","title":{"rendered":"How does a tiny local publisher reach readers in the Philippines or Africa? Technology."},"content":{"rendered":"

How does a tiny local publisher reach readers in the Philippines or Africa? Technology.<\/a>: <\/p>\n

How does a tiny local publisher reach readers in the Philippines or Africa? Technology. In past decades, only large publishing houses had the resources to get books to the masses. Today, anyone with Internet access can upload a novel to the connected world.<\/p>\n

Still, getting readers to notice and buy is another challenge altogether. The big publishers still have muscle behind their promos, but with 15 years\u2019 experience \u2014 and about 130 book products under his belt \u2014 publisher Karl Beckstrand has carved out his own multicultural niche. Even big reviewers, like Kirkus, Publisher\u2019s Weekly and School Library Journal have voiced approval.<\/p>\n

And he\u2019s garnered awards. His 2016 Western book, \u201cTo Swallow the Earth\u201d won a 2016 International Book Award. The State of Vermont selected his earning book \u201cThe Bridge of the Golden Wood\u201d as business\/financial literacy curriculum for grade schoolers. \u201cPolar Bear Bowler: A Story Without Words\u201d was called \u2018charming \u2026 full of \u2026 polish and physical comedy,\u2019 by Publisher\u2019s Weekly. \u201cShe Doesn’t Want the Worms – Ella no quiere los gusanos\u201d was named in the top 10 \u2018Best Books\u2019 of 2011 by ForeWord Reviews magazine and was featured in School Library Journal.<\/p>\n

This year alone, Beckstrand has released 17 new products. \u201cSome are bilingual; many are hard cover editions of previous titles,\u201d he said. \u201cI\u2019m especially pleased with the audiobook release of my western novel.\u201d<\/p>\n

So how does he get noticed? \u201cI\u2019ve considered bribery,\u201d joked Beckstrand, \u201cbut I have some standards.\u201d Really, it\u2019s persistence. After ensuring he had quality products, Beckstrand hounded the major book distributors used by New York publishers \u2014 and won signed contracts with large global wholesalers.<\/p>\n

Now Beckstrand\u2019s bilingual picture books\/e-books with pronunciation guide (consistent best sellers) can be found in India, Australia and Germany. His work is even found on Walmart\u2019s and Target\u2019s web sites. Beckstrand\u2019s publishing company, PremioBooks.com, has also donated hundreds of books to needy kids around the world.<\/p>\n

\u201cIt\u2019s always work,\u201d said Beckstrand. \u201cKid\u2019s books are in perhaps the most competitive genre. You always have to find fun ways to stand out \u2014 and your target audience is always aging out \u2014 so you constantly have to publicize to new readers.\u201d His books have twists and online secrets found at https:\/\/premiobooks.com.<\/p>\n

Inclusion is actually critical to success. Beckstrand\u2019s diverse children\u2019s books feature black, white, Hispanic, American Indian, Islander and Asian characters. \u201cI grew up in a cosmopolitan part of the country,\u201d said Beckstrand \u2014 who speaks Spanish and is learning German. My books simply reflect the world as I know it.\u201d For more details on multicultural books, see https:\/\/www.cnn.com\/2018\/10\/23\/health\/diversity-in-childrens-books\/index.html.<\/p>\n

\u201cReally, my target audience includes teachers, librarians and parents,\u201d said Beckstrand. \u201cBut getting your work in front of those eyes is a never-ending chore.\u201d<\/p>\n

It is time well spent. \u201cIt\u2019s always a thrill when a library system or school district includes your books,\u201d said Beckstrand. Amazon sales don\u2019t hurt either. Hear the audiobook at https:\/\/www.amazon.com\/Swallow-Earth-Western-Thriller\/dp\/B07VGP9DC6.<\/p>\n

As a kid, Beckstrand wanted to be a rock star \u2014 not a publisher. Before publishing he worked in human resources, hospitality and public policy. His first publisher died the day his book was to print. Even after getting a master\u2019s degree in international relations, Beckstrand feels his most valuable education has come from running a business and living abroad. \u201cI did get to sing professionally \u2014 in a wedding band,\u201d he said. So his bucket list is mostly complete.<\/p>\n

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