{"id":15547,"date":"2012-10-13T17:54:54","date_gmt":"2012-10-13T15:54:54","guid":{"rendered":"http:\/\/www.myza.co.za\/10\/dont-change-that-guest-house-name\/"},"modified":"2012-10-13T17:54:54","modified_gmt":"2012-10-13T15:54:54","slug":"dont-change-that-guest-house-name","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/dont-change-that-guest-house-name\/","title":{"rendered":"Don\u2019t Change That Guest House Name"},"content":{"rendered":"<p>\t\t\t<!-- Start Shareaholic LikeButtonSetTop Automatic --><!-- End Shareaholic LikeButtonSetTop Automatic --><\/p>\n<p>I received a request today to change a <a title=\"Guest House Accommodation in Port Elizabeth NMB 7's\" href=\"http:\/\/www.mype.co.za\/search\/G_,045_From_Galvanising_to_Gyms\/Guest_House_Accommodation_in_Port_Elizabeth,044_South_Africa\/\" target=\"_blank\">Guest House Listing<\/a> details in the MyPE Directory. As the listing was a free one I opted to rather delete the listing than change the details and let the owner re-submit for a free listing in the new name.<\/p>\n<p>This got me wondering at the stupidity of buying a Guest House and then changing the name. From a Search Engine Optimisation (<a href=\"http:\/\/axandra.co.za\" target=\"_blank\">SEO<\/a>) point of view it is a rather expensive exercise as the new owner will lose all those back links from directory listings, social media, blogs, travels news sites and the like.<\/p>\n<p>Over years the number of backlinks to a site do accumulate and it is well nigh impossible to go back and change them.<\/p>\n<p><strong>Let\u2019s take a look at one new listing on the MyPE Directory as an example:<\/strong><\/p>\n<ul>\n<li>On MyPE alone the listing will link back to the business web site in a number of places such as the category, detailed info, new, popular, search pages, mobile pages and even from news articles.<\/li>\n<li>That same listing will be carried on many sites that aggregate the Directory RSS feeds.<\/li>\n<li>That same listing is featured on the MyPE Twitter account, various Facebook accounts and retweeted accounts, new listings side bar and footer.<\/li>\n<li>Often the listing will be placed on similar and competing directories.<\/li>\n<\/ul>\n<p>So, one listing on MyPE will result in many listings\/mentions on other sites and on various internal MyPE pages.<\/p>\n<p>This is the reason why I STRONGLY suggest that people do NOT change the titles of their listings or even the name of their business, unless they are prepared for a drop in exposure on and off line with a concurrent increase in ad spend to maintain their sales levels.<\/p>\n<p><!-- Start Shareaholic LikeButtonSetBottom Automatic --><!-- End Shareaholic LikeButtonSetBottom Automatic -->\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I received a request today to change a Guest House Listing details in the MyPE Directory. As the listing was a free one I opted to rather delete the listing than change the details and let the owner re-submit for a free listing in the new name. This got me wondering at the stupidity of [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[1289,5],"class_list":{"0":"post-15547","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-mype","8":"tag-port-elizabeth-2","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/15547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=15547"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/15547\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=15547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=15547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=15547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}