{"id":155604,"date":"2020-01-28T17:53:31","date_gmt":"2020-01-28T15:53:31","guid":{"rendered":"http:\/\/www.myza.co.za\/winning-on-social-media-in-2020\/"},"modified":"2020-01-28T17:53:31","modified_gmt":"2020-01-28T15:53:31","slug":"winning-on-social-media-in-2020","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/winning-on-social-media-in-2020\/","title":{"rendered":"Winning on social media in 2020"},"content":{"rendered":"

Winning on social media in 2020<\/a>: <\/p>\n

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Jacqueline Raw, Owner and Founder of Ycagel<\/figcaption><\/figure>\n

By now, most businesses understand the impact that social media can have on their business and are keen to increase engagement, generate leads, increase brand awareness, drive customer loyalty and capture new audiences. But, are they winning? Are you winning? Jacqueline Raw, Owner and Founder of Ycagel says that in order to stand out and nail your 2020 social media goals you are going to need to do things slightly differently. \u201cFurthermore\u201d, she adds \u201cIt\u2019s going to take a ton of hard work and perseverance, but it can be done and the results will astound you!\u201d<\/p>\n

Jacqui believes that the easiest place for South Africa businesses to start winning is on Facebook. \u201cAside from YouTube, Facebook is the largest social media platform on the planet! In fact, in South Africa alone, there are 16 million Facebook users, giving businesses and entrepreneurs alike the greatest reach in terms of its network, making it the best distribution channel for our content.\u201d<\/p>\n

She adds that Facebook has developed insanely easy-to-use platforms and analytics capabilities. This means that when leveraging Facebook right, you can really get close to which content works the best and drives the best results for your brand. So, where do you start? \u201cIf your business is truly committed to winning on social media this year, start by ensuring that you have a stand-out business page with hot content. It also takes some planning to get started so make sure that have post-its or your note pad close by in order to begin the process.\u201d<\/p>\n

5 ways to set your Facebook page up for success:<\/strong><\/p>\n

1. Ask yourself these questions:
\u2022 What is it you want to achieve?
\u2022 Which of Facebook\u2019s metrics do you want to use to measure success?
\u2022 What type of content are you going to post and how often?<\/p>\n

2. Content is King: Remember there is user-generated content (that\u2019s the stuff you write and design), shared content (that\u2019s the stuff you share from other pages such as news sites) and there is live content \u2013 use a healthy mix of all of these to keep your audience engaged and entertained.<\/p>\n

3. Plan, Plan, Plan: It\u2019s time to write, design and schedule. If you\u2019re into sharing other thought leader\u2019s content, you need to decide what type of content is going to work for you. This saves you from getting share-happy and just posting random stuff to your page. The same applies to going live too much! Deep dive into your analytics and take a look at when your audience is online the most, then promote and plan your go-lives around these peaks.<\/p>\n

4. Create a diverse strategy: Push strategies (pushing content to your audience) are great for getting your brand out there, pull strategies (giving away free stuff to create a pull effect) also works wonders! The real magic though is in the tango strategy because it takes two to tango. When you tango with your audience, you\u2019re engaged in conversation and there simply isn\u2019t anything more powerful than having a meaningful conversation with your audience.<\/p>\n

5. Build a network: Create groups around key topics you\u2019d like to discuss and invite people you think will benefit \u2013 make sure to outline some key rules of engagement for any page or group you create so that you can govern them effectively. This doesn\u2019t mean kick anyone with a conflicting view out of the tribe \u2013 it\u2019s healthy to get different perspectives \u2013 it means that you can protect the group from trolls. It\u2019s key to know the difference.<\/p>\n

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