{"id":158619,"date":"2020-03-18T22:00:59","date_gmt":"2020-03-18T20:00:59","guid":{"rendered":"http:\/\/www.myza.co.za\/smile-90-4fm-nomimated-for-three-radio-awards\/"},"modified":"2020-03-18T22:00:59","modified_gmt":"2020-03-18T20:00:59","slug":"smile-90-4fm-nomimated-for-three-radio-awards","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/smile-90-4fm-nomimated-for-three-radio-awards\/","title":{"rendered":"Smile 90.4FM Nomimated For Three Radio Awards"},"content":{"rendered":"

Smile 90.4FM Nomimated For Three Radio Awards<\/a>: <\/p>\n

\"\"March – Now in its 10th year, The Radio Awards continues to recognise outstanding achievements in the radio industry, and sets a benchmark for all radio stations and professionals to strive towards. Smile 90.4FM, Cape Town’s best mix of the 80\u2019s, 90\u2019s and now, has been nominated for three prestigious Radio Awards.<\/p>\n

Nominations include:<\/strong><\/p>\n

\u2022 Multi-Channel\/Promotion category for the Smile 2 Million Rand Campaign
\u2022 Promotions Stunt for Smile in Action (Reach for a Dream)
\u2022 The Afternoon Drive Show for Smile Drive.<\/p>\n

\u201cWe are delighted with our nominations as it once again showcases our commitment to positivity and hope by creating great radio\u201d \u2013 said Smile 90.4FM Managing Director, Lois O\u2019Brien<\/p>\n

NOMINATION 1: PROMOTIONS STUNT\/EVENT
This category recognises excellence in promotions and related activities that are designed to strengthen a radio station`s own brand, and to entrench it more deeply with its audience.<\/p>\n

Smile in Action aims to change the lives of those around us through small acts of kindness. Each campaign aims to create a long lasting effect on all individuals and charities involved. The Smile-in-Action initiative focused on Reach for a Dream, a Foundation that has brought hope, joy and healing to South African children and their families, by offering children a magical moment to regain their childhood that is being lost to life-threating illnesses. Smile-in-Action raised over R300 000 in support of Reach for a Dream\u2019s 2019 Camp Sunshine \u2013 these funds enabled 95 children to attend the camp as well as Family Focus Camps<\/p>\n

NOMINATION TWO: MULTI CHANNEL PROMOTION AWARD<\/p>\n

The Multi-Channel Promotion Award highlights radio\u2019s ability to integrate new technologies to enhance the relationship between the station and its listeners.<\/p>\n

The launch of the R2M campaign saw the Mother City\u2019s fastest growing radio station, Smile 90.4FM, making history as the first radio broadcaster on the African continent to offer one listener the chance to win 2 million rand. The competition launched 07 October and ran until end November. Known for their life-changing on-air and off-air initiatives, the R2M competition took things to a completely new level.<\/p>\n

NOMINATION THREE: AFTERNOON DRIVE SHOW<\/p>\n

The Afternoon Drive Show is critical to the station`s mix on air and plays a significant role to the overall Time Spent Listening (TSL) and cumulative audience figures.<\/p>\n

\u201cKom ons gaan huis toe Kaapstadt\u201d has become synonymous with The Smile Drive. Every weekday, Angel Campey and Maurice Carpede continue to spread the good news in the Mother City with unique features and content created specifically to put a smile on people\u2019s faces. With Campey\u2019s quick wit and Carpede\u2019s infectious laugh, together they bring the best kind of energy and laughter to listeners.<\/p>\n

\u201cAlong with the Radio Award nominations, Smile 90.4FM\u2019s fast growing listener number currently on 200 000, affirms the decision to keep on spreading the good news in The Mother City\u201d said Smile 90.4FM Programme Manager, Naveen Singh.<\/p>\n

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