{"id":159215,"date":"2020-03-30T21:06:26","date_gmt":"2020-03-30T19:06:26","guid":{"rendered":"https:\/\/www.myza.co.za\/how-to-build-your-brand-during-tough-times-like-covid-19\/"},"modified":"2020-03-30T21:06:26","modified_gmt":"2020-03-30T19:06:26","slug":"how-to-build-your-brand-during-tough-times-like-covid-19","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/how-to-build-your-brand-during-tough-times-like-covid-19\/","title":{"rendered":"How to build your Brand during tough times like Covid-19"},"content":{"rendered":"

How to build your Brand during tough times like Covid-19<\/a>: <\/p>\n

Johannesburg, March, 30 2020: Your brand identity is what makes you recognizable\u00a0to your customers.\u00a0 It is the face of your brand.\u00a0 A brand identity comprises of logos, typography, colours, packaging and messaging.\u00a0 It reinforces the reputation of the brand, attracts new customers and keeps existing customers feeling warm and fuzzy. Because of the Covid-19 outbreak, now, more than ever before,\u00a0 a strong and recognizable brand is imperative. So ask yourself:\u00a0 Would your favourite shoe brand be as successful if they kept changing the logo?\u00a0 Probably not.\u00a0\u00a0If you want to keep your brand strong or make it stronger here are a couple of valuable points from Tyra Goosen at Promovate, a leading branded promotional gifts\u00a0 & corporate gifts company in South Africa\u00a0 to keep in mind.<\/p>\n

If you want your business to be more successful, creating a strong and recognizable brand is important. Would your favourite shoe brand be as successful if they kept changing the logo?\u00a0 Probably not.\u00a0\u00a0If you want to keep your brand strong or make it stronger here are a couple of points to keep in mind.<\/p>\n

Personality:<\/em><\/p>\n

I have a strange personality.\u00a0 I come across as a bit off standish to people I just meet.\u00a0 It\u2019s not on purpose, it\u2019s a defence mechanism that I somehow developed to hide the fact that I am cautious and somewhat shy when I meet new people.\u00a0 I fold my arms a lot.\u00a0 After the first conversation, people quickly realise that the \u201cpackage\u201d (me) isn\u2019t off standish at all.\u00a0 In fact, I am completely the opposite.<\/p>\n

Your brand identity is the visual representation of your company\u2019s personality and values.\u00a0 Ensure that the way you portray your brand is the message that you want to promote your business.\u00a0 The best way to do this is to ask, \u201cIf my company was a person, what would they be like?\u201d<\/p>\n

I don\u2019t want people to think that I am off standish and rude.\u00a0 I want people to think that I am friendly, likable and approachable.\u00a0 So, I have failed as a brand Less arm crossing and more smiling going forward!<\/p>\n

You don\u2019t want the same to happen to your brand.\u00a0 Giving out a pen with your logo on it that breaks the first time your customer writes with it is going to give your brand a negative message.\u00a0 Your brand will appear cheap and inferior. \u00a0\u00a0If you gave a good quality pen the message would be completely different and positive.<\/p>\n

Consistency:<\/em>
With all the various marketing platforms available, it\u2019s extremely important to be consistent with your brand. If you are going to use your logo on a black background on your pens, notebooks and business cards, then you shouldn\u2019t use a red logo on Facebook.\u00a0 That is going to confuse your customers and your brand. It really baffles my brain how companies do not maintain consistency with their logo\u2019s.\u00a0 If you have a corporate identity stick to it.<\/p>\n

I know it\u2019s a little tricky when your logo is full colour and you are told that you cannot have your logo printed in full colour on a pen.\u00a0 Yes, there are print limitations for everything, so what I can advise is to stick to your corporate identity where possible.\u00a0 If you do need to deviate, then make sure you always deviate the same way.\u00a0 Be consistent in your deviations.\u00a0 If you are going to print you logo in 1 colour on promotional gifts and clothing, then pick a colour that works on light backgrounds and one that works on dark backgrounds (white really works the best) and stick to it. Be consistent.<\/p>\n

Differentiate:<\/em>
The main point of creating a brand and brand identity is to differentiate yourself from your competitors.\u00a0 I don\u2019t think I need to explain this, but I am on a roll.\u00a0 Corporate clothing is such a great way to distinguish yourself in the market.\u00a0 If you have reps that see client\u2019s, then kitting them out in golf shirts with your logo will differentiate them from the competitor who is perhaps sending their reps out in plain clothes.\u00a0 Perhaps you and your competitors both have blue logos and you know that competitor wears blue shirts, you could pick grey with your logo in blue.\u00a0 That way you will look different.<\/p>\n

Create a brand identity that is creative and sets you apart from the others.\u00a0 Don\u2019t be a sheep.\u00a0 Sheep get chopped up and eaten and the rest made into jerseys.<\/p>\n

Brand awareness:<\/em>
The more places your brand is seen, the more brand awareness you will create.\u00a0 The more brand awareness you create the more memorable the brand.\u00a0 \u00a0Think of your brand on your building, posters, flyers, business cards, pens, notepads, lanyards, mugs\u2026. I could go on with all the products we supply but we are not here for that.<\/p>\n

If your brand is seen all over the place, potential customers and existing customers will \u201csee\u201d you more often, and you are thereby creating brand awareness.\u00a0 So next time they need your service or the product you supply you should be top of mind.\u00a0 It\u2019s a numbers game.\u00a0 I am not good with numbers but even I get this one.<\/p>\n

Building Trust:<\/em>
A brand grows and succeeds if people trust in it.\u00a0 Your brand identity can help you build loyalty as it allows customers to make a connection between the product and the company.\u00a0 If you offer a consistently great product or service, they will associate this with your brand and BAM!\u00a0 You have a trusted brand!<\/p>\n

If you sit back and take everything that I have said in, you should hopefully get the point that I am trying to make in a very long way.\u00a0 Namely, Build Your Brand.<\/p>\n

To conclude
Budgets are tight, the economy is not great and lots of companies are in survival mode.\u00a0 If you don\u2019t spend money on some form of marketing material your brand is going to be out of sight and out of mind.\u00a0 That in turn is going to impact on your business and that is not a great thought.<\/p>\n

Promovate offer several cost-effective promotional gifts and clothing options that we can brand with your logo and Build Your Brand up in these rough times.\u00a0 If you have a budget let us know and we will do our best to offer you items within it.<\/p>\n

Let\u2019s get through tough times together!<\/p>\n

\"\"
Tyra Goosen owner and manager of Promovate.<\/figcaption><\/figure>\n

Video:<\/strong> How to build your Brand during tough times like Covid-19<\/p>\n

https:\/\/www.youtube.com\/channel\/UCMYG2di9DuhRpnMFw2BJ8eQ<\/p>\n

More Info on How to build your Brand during tough times like Covid-19 here:<\/strong>
Twitter<\/strong>: https:\/\/twitter.com\/promovatesa
Facebook<\/strong>: https:\/\/web.facebook.com\/promovatesa\/<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za.<\/p>\n

Source:<\/strong> MyPR<\/a><\/small>
\n<\/p>\n

Submit your own Press Release<\/a> or get free content for your publication.<\/p>\n

Video – How to post your Press Release on MyPR:<\/strong>
\n