{"id":160866,"date":"2020-04-30T11:53:20","date_gmt":"2020-04-30T09:53:20","guid":{"rendered":"http:\/\/www.myza.co.za\/refco-gift-of-the-givers-send-out-urgent-plea-to-raise-r10-million-to-feed-starving-citizens\/"},"modified":"2020-04-30T11:53:20","modified_gmt":"2020-04-30T09:53:20","slug":"refco-gift-of-the-givers-send-out-urgent-plea-to-raise-r10-million-to-feed-starving-citizens","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/refco-gift-of-the-givers-send-out-urgent-plea-to-raise-r10-million-to-feed-starving-citizens\/","title":{"rendered":"REFCO\/Gift of the Givers send out urgent plea to raise R10 million to feed starving citizens"},"content":{"rendered":"

REFCO\/Gift of the Givers send out urgent plea to raise R10 million to feed starving citizens<\/a>: <\/p>\n

\"\"The COVID-19 pandemic has affected the lives of every South African citizen; none more so than society\u2019s most impoverished individuals who are currently unable to buy food and are facing starvation. According to the results of the recent Human Sciences Research Council study on the impact of the virus, 24% of South Africans have no money to buy food \u2013 increasing to 55% in the informal settlements.<\/p>\n

The required physical distancing needed to curb the spread of the virus places further logistical challenges on NPO feeding schemes in terms of meal preparation and distribution, but one partnership is addressing this while meeting a R10-million target to feed South Africa\u2019s destitute.
Africa\u2019s largest disaster relief organisation, Gift of the Givers, has teamed up with food suppliers, Retort Food Company (REFCO) to prepare and distribute fully-cooked, nutritious meals with an extended shelf-life. These \u2018heat, ready-to-eat\u2019 meals, which reduce the need for communal cooking, and mitigate infection by transference, have been distributed the past two weeks \u2013 but the need just keeps growing.<\/p>\n

\u201cEach meal costs R6 for an adult serving, R5 for a child\u2019s serving, and we aim to raise in excess of R10 million so that we can provide more than 1.5 million meals over the coming weeks,\u201d explained Scott Pitman, Managing Director of REFCO. \u201cUnderstandably this is an incredibly tough economic period, but the hardest hit are those who were already struggling before the lockdown. We are calling on anyone \u2013 corporates and individuals \u2013 to donate whatever they can towards this initiative so that no South African is left hungry.\u201d<\/p>\n

Pitman explained that The Gift of the Givers Foundation has proven to be a hugely impactful and credible NPO which continues to make a profound difference in many people\u2019s lives: \u201cIt is for this reason that we have chosen to partner with them and complement their national food parcel offering, with our capability and support, in this moment of need.<\/p>\n

\u201cCovid-19 is going to leave a lasting negative impact on our poor. Going forward, we intend to dedicate a portion of our available manufacturing capability to continue to produce affordable, shelf stable, nutritious meal components for the Gift of the Givers Foundation\u2019s food support initiatives.\u201d<\/p>\n

Gift of the Givers has partnered on the government\u2019s COVID-19 initiative, providing emergency relief services across various sectors since the implementation of the national lockdown, including the provision of medical supplies, consumables and counselling. Meal parcels have been distributed, however, the difficulty previously was the preparation of nutritious food on a large-scale in light of the physical distancing restrictions.<\/p>\n

Dr Imtiaz Sooliman, founder of Gift of the Givers, said in a statement that the organisation\u2019s toll-free lines were \u2018flooded\u2019 with requests for food: \u201cThe callers are from every corner of the country. The pleading is incessant, they have to feed a hungry child, a baby, or someone ill. They don’t have income, won’t be getting paid, are not collecting UIF, and probably don’t have a job to go back to. The desperation, the insurmountable grief, is heart-rending.\u201d<\/p>\n

Sooliman said that everyone, with even a moderate means, can do something to assist: \u201cThis is a time to give until it \u2018hurts\u2019 for a fellow compatriot caught up in the harsh reality of Covid-19.\u201d<\/p>\n

Using a retort cooking method, REFCO provides safer and more nutritious meals which are protein-enriched. The focus will be on providing chicken stew and samp and beans to supplement Gift of the Givers meal parcels which are high in carbohydrates. Using a pressure cooker under heat, the meat is evenly cooked in its own gravy at 120 degrees, and no preservatives \u2013 only flavouring \u2013 is added for maximum nutritional benefits.<\/p>\n

The sterilised cooked product is packed into multilayer packaging which means each meal is shelf stable for six months. These easy-to-carry food pouches can be easily distributed, and taken home for eating without the need for refrigeration.<\/p>\n

The first phase of this initiative has raised more than R1.2 million, with the initial order of 35 000 nutritious meals being dispatched on Friday, 24 April. However, more contributions are needed to reach the required R10 million target. Join the Gift of the Givers\/REFCO\/SA-in-Need Food Programme and together we can avert a catastrophic humanitarian disaster. Donate now and make every rand count.<\/p>\n

Banking Details
Account Name: Gift of the Givers Foundation
Bank: Standard Bank
Type: Business Current Account
Branch: Pietermaritzburg
Branch Code (EFT): 051001
Branch: 057525
Account: 052137228
SWIFT Address: SBZA ZA JJ
Reference: REFCO SA-in-Need<\/p>\n

All donations will receive a section 18A tax certificate. For more about the Gift of the Givers Foundation, visit https:\/\/giftofthegivers.org\/.<\/p>\n

For more information about REFCO and to view \/ share the video on the feeding programme, visit https:\/\/www.facebook.com\/retortfoodcompany\/<\/p>\n

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