South Africans are encouraged to travel locally as the tourism sector attempts to recover from the effects of the COVID-19 pandemic.<\/p>\n
\u201cWe had envisaged that domestic tourism will be the first pillar upon which the tourism recovery will kick-start,\u201d the Minister of Tourism, Mmamoloko Kubayi-Ngubane, said.<\/p>\n
Addressing the Tourism Month media launch in Cullinan on Monday, the Minister said government will during Tourism Month drive its domestic tourism campaign aimed at getting South Africans to travel and explore the splendour of the country responsibly, under the guidance of the health and safety protocols. <\/p>\n
\u201cSouth Africa has a diverse tourist attractions offering and I have no doubt that the varied needs of travellers will not only be met, but they will be exceeded,\u201d the Minister said.<\/p>\n
The domestic tourism campaign will stimulate demand, which will have to be met with sufficient supply.<\/p>\n
\u201cWe are mindful that the pandemic has devastated a significant portion of the supply market. However, we are confident that we still have enough tourism products to meet the demand,\u201d Kubayi-Ngubane said.<\/p>\n
The Minister said the supply market that is normally geared for international tourism will have to be innovative and quickly adapt to the needs of the local market.<\/p>\n
\u201cIncentives such as affordable rates, discounts, upgrades and enticing packages will play a critical role in getting South Africans to travel their own country. I invite all players in the private sector to collaborate with us in creating a conducive environment to entice South Africans to travel in their country,\u201d the Minister said.<\/p>\n
Government has taken some effort to understand the needs of domestic tourists.<\/p>\n
Indications are that domestic travellers fall within the following characterisations:<\/p>\n
\u2022 All travellers want attractions and tourism activities with strict adherence to the health and safety protocols.<\/p>\n
\u2022 They are yearning to travel to escape the lockdown and discover previously undiscovered local attractions with renewed appreciation of local culture, history and nature.<\/p>\n
\u2022 South Africans have been cooped up their houses for too long and they are yearning for large, open spaces with adventure.<\/p>\n
\u2022 Domestic travellers are also looking for affordable travel packages, where they can take their families and friends, and have memorable experiences.<\/p>\n
Tourism and Rural Development Tourism Month will take place under the theme \u2018Tourism and Rural Development\u2019.<\/p>\n \u201cThis year\u2019s theme was conceptualised, as a recognition of the important role that tourism plays in the development of rural communities by way of poverty alleviation, employment creation and overall stimulation of economic activities.<\/p>\n \u201cYet it is these communities that have suffered the most from the devastating impact the pandemic has had on the tourism sector. Without tourism, many of these communities have no other form of economic activity that can help them generate income,\u201d the Minister said.<\/p>\n Under this theme, government will undertake a set of activities to foster tourism awareness in local communities, especially within less visited rural areas of each province.<\/p>\n The media launch marks the kick-off of a series of tourism events that will happen during the month of September, culminating in the celebration of World Tourism Day on 27 September in Gauteng.<\/p>\n International travel The Department of Tourism will working towards the reopening of international travel.<\/p>\n \u201cWith the risk of the virus spread on a downward trend, we are hopeful that the opening of our borders will happen sooner than we are expecting. Again, I need to emphasise that the level of risk, as assessed by the experts, will be determinant of when this will happen,\u201d the Minister said.<\/p>\n In terms of demand stimulation, government\u2019s short-term focus, for now, will be on domestic tourism.<\/p>\n \u201cWe believe that domestic tourism, South Africans travelling and getting to know their own country, can drive market demand to unprecedented levels,\u201d the Minister said. \u2013 SAnews.gov.za<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" South Africans are encouraged to travel locally as the tourism sector attempts to recover from the effects of the COVID-19 pandemic. \u201cWe had envisaged that domestic tourism will be the first pillar upon which the tourism recovery will kick-start,\u201d the Minister of Tourism, Mmamoloko Kubayi-Ngubane, said. Addressing the Tourism Month media launch in Cullinan on […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[38678],"class_list":{"0":"post-164020","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-sanews","8":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/164020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=164020"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/164020\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=164020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=164020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=164020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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