{"id":164687,"date":"2020-09-05T00:17:40","date_gmt":"2020-09-04T22:17:40","guid":{"rendered":"https:\/\/mypr.co.za\/?p=93520"},"modified":"2020-09-05T00:17:40","modified_gmt":"2020-09-04T22:17:40","slug":"when-pigs-fly-metropolitanrepublic-awarded-highly-contested-eskort-account","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/when-pigs-fly-metropolitanrepublic-awarded-highly-contested-eskort-account\/","title":{"rendered":"When pigs fly: MetropolitanRepublic awarded highly contested Eskort account"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/mypr.co.za\/wp-content\/uploads\/2020\/09\/General_Business_FQI-scaled.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>Pitching for new accounts is demanding at the best of times, so bringing home the bacon under challenging COVID social distancing limitations has one agency going hog wild \u2013 MetropolitanRepublic has been awarded the highly contested account for pork product powerhouse, Eskort.<\/p>\n<p>After almost two decades of working with one agency, Eskort\u2019s marketing team led by Group Marketing Manager, Marcelle Pienaar, went to market with a detailed list of requirements, looking for an integrated agency with strong FMCG and food experience.<\/p>\n<p>They found what they were looking for at MetropolitanRepublic. \u201cMetropolitanRepublic\u2019s team proved to us not only their passion and understanding of the category of pork, but offered deep insights across our complex target markets; always cognitive of the challenges within our core market as well as our growth markets.<\/p>\n<p>\u201cThey really got under the skin of the category, the consumer and the brand, and the Eskort team is fully confident that the agency will deliver the mutual vision of becoming a desired and consumer relevant brand,\u201d Pienaar said.<\/p>\n<p>MetropolitanRepublic founder and owner of a pet pig himself, Paul Warner, said Eskort is a brand that is firmly rooted in South Africa\u2019s food culture and evokes strong memories of family and friends sharing meals.<\/p>\n<p>\u201cIf there is any one single characteristic and attribute of a brand that provides sustainable competitive advantage, it is heritage. It\u2019s time for this modern heritage brand to take its rightful place at the head of the dinner table.\u201d<\/p>\n<p>Besides, Warner is a foodie who loves pork: \u201cI have a pet pig named Pucky at home and I eat a whole lot of the best pork in South Africa \u2013 and It\u2019s Eskort \u2013 so there was synchronicity from the start!\u201d<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/when-pigs-fly-metropolitanrepublic-awarded-highly-contested-eskort-account\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pitching for new accounts is demanding at the best of times, so bringing home the bacon under challenging COVID social distancing limitations has one agency going hog wild \u2013 MetropolitanRepublic has been awarded the highly contested account for pork product powerhouse, Eskort. After almost two decades of working with one agency, Eskort\u2019s marketing team led [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":164688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-164687","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/09\/when-pigs-fly-metropolitanrepublic-awarded-highly-contested-eskort-account.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/164687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=164687"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/164687\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/164688"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=164687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=164687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=164687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}