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- Property management and administration is the backbone of our franchise model. It provides a sustainable revenue stream that is more resilient in tough market conditions than property sales alone.<\/li>\n
- Many of our franchisees are shareholders in the franchising business, so the interests of franchisees are always protected.<\/li>\n
- Our investment in an in-house technology team places us at a strategic advantage. We are able to develop new systems quickly and efficiently, in close consultation with our agents and franchisees.<\/li>\n
- We have a key focus on learning and development, from new agent onboarding to franchisee mentorship and coaching. Lifelong learning is built into Just Property\u2019s DNA so we stay relevant in a volatile, uncertain, complex and ambiguous (VUCA) world.<\/li>\n<\/ul>\n
In May, Siebert concluded an article he wrote for Entreprenuer.com with the following words: \u201cBusinesses looking to launch or continue their franchise programs would be well-advised to use this time wisely and prepare expansion strategies, make operational adjustments, and shore up marketing tools and messages in anticipation of the resurgence.\u201d
Interestingly, this almost resembles a playbook for the steps that Just Property is taking.<\/p>\nExpansion strategies<\/strong>
Far from merely shoring up our business against the recession, we are actively using this period to expand. With more than 20 years of experience in property management and rentals, buying existing rental books is central to this strategy. We have been at this longer than other real estate brands and are firmly established as the market leader in SA.<\/p>\nWe are facilitating the expansion of our strongest franchisees into new territories, which allows us to grow our footprint with individuals who have proven themselves to be excellent business partners. At the same time, we are joining forces with smaller, independent operators \u2013 this provides for a win-win situation where we grow our footprint, and independents benefit from the franchise infrastructure.<\/p>\n
Mentorship and our focus on giving exceptionally strong Head Office support to our new franchisees helps them get operational quickly and, from there, financially successful.<\/p>\n
Operational Adjustments<\/strong>
In preparation for our future expansion, we are investing heavily in technology development that allows our agents to work more efficiently from anywhere. We cannot scale and survive in the new world if we are not harnessing the power of technology.
In future, data insights will drive our business more than ever before. We are centralising our data warehousing and strengthening our analytics, which will allow us to put powerful numbers and insights into the hands of our agents and franchisees.<\/p>\nWe are also centralising functions like property management, finance and marketing so that our franchisees can leverage economies of scale; it simply does not make sense for our 90+ franchisees to appoint 90+ accountants or 90+ marketing teams.<\/p>\n
Marketing tools and messages<\/strong>
Our #StrongerTogether marketing campaign has a two-fold focus. The first is to assure our franchisees during this difficult time that we are available to help them and that our support will never waiver. The second is to alert other agents that we are the \u201chome\u201d they\u2019ve been looking for.
Messages include reminders of our combined strength (\u201cMagic happens when the right people come together\u201d, \u201cIn tough times, it helps to have a strong network\u201d and \u201cTogether we\u2019re stronger\u201d), as well as clear invitations to agencies not yet part of our network, such as \u201cGrowing our rental footprint. Join us\u201d and \u201cWe\u2019re looking for rental books\u201d.<\/p>\n\u201cThe bad times are a good time to go for it\u201d, they are the perfect time to annex market share. said Cecil Golding, talking to the writer of the chapter on his wife, Pam, in a book entitled \u201cSouth Africa\u2019s Greatest Entrepreneurs\u201d.<\/p>\n
We agree. And we believe, as Siebert writes \u201cthat the vital role that franchising plays in the economy will become more evident than ever before\u201d.
But we should not wait for times to improve: the time to act is now. Opportunities await for dynamic business partners who choose to join Just Property, a franchise group that is heavily invested in service to its franchisees.<\/p>\nFor more information on Just Property please visit www.just.property or call (087) 004 0147.<\/p>\n
![](\"http:\/\/mypr.co.za\/wp-content\/uploads\/2020\/09\/Paul-Stevens1-833x1250.jpg\")
<\/a>CEO Paul Stevens. Photographer: Just Property<\/figcaption><\/figure>\n Video:<\/strong> Prepare Now for The Franchise Resurgence<\/p>\n
More Info on Prepare Now for The Franchise Resurgence here:<\/strong> http:\/\/www.just.property\/<\/a>
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