{"id":166375,"date":"2020-09-22T09:40:24","date_gmt":"2020-09-22T07:40:24","guid":{"rendered":"https:\/\/mypr.co.za\/?p=94197"},"modified":"2020-09-22T09:40:24","modified_gmt":"2020-09-22T07:40:24","slug":"love-letter-to-the-nation-freshlyground-founders-joined-by-sas-top-musicians-during-lock-down-to-sing-for-south-africa","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/love-letter-to-the-nation-freshlyground-founders-joined-by-sas-top-musicians-during-lock-down-to-sing-for-south-africa\/","title":{"rendered":"Love Letter to the Nation \u2013 Freshlyground Founders joined by SA\u2019s Top Musicians during lock down to sing for South Africa"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/mypr.co.za\/wp-content\/uploads\/2020\/09\/Because-We-Are-Image-scaled.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>Some of SA\u2019s finest artists have come together to create a powerful \u201clove letter to our nation\u201d at a critical moment in our history, and our future. Over 30 diverse musicians representing multiple genres, cultures and generations have added their voices to \u2018Because We Are\u2019 \u2013 a song written by Freshlyground founders, Zolani Mahola (aka The One Who Sings) and Aron Halevi \u2013 under the collective name <em>Mzansi All Stars<\/em>.<\/p>\n<p>The iconic music video to be released this week on Heritage Day (Thursday\/24\/Sept) has been created using hand-painted stop frame animation by Thabang Lehobye, a young up-and-coming visual artist based in JHB, and features homemade footage filmed by the contributing artists during Level 5 of Lockdown.<\/p>\n<p>While our country grapples with the impact of Covid-19 on our lives and economy, along with deeply divisive social issues including racism and gender-based violence, \u2018Because We Are\u2019 reminds us of our resilience and demonstrates the power of diversity, collaboration and collective action in determining our trajectory.<\/p>\n<p>\u201cHeritage is not just about the past,\u201d says Halevi. \u201cWhatever we make now becomes the heritage of our future.\u201d With South African public sentiment lower than it\u2019s been since the tumultuous years of the 1980\u2019s, the creative sector plays a crucial role in impacting the way we feel about ourselves, each other, our past and our future.<\/p>\n<p>\u201cWe have a globally celebrated constitution,\u201d says Mahola. \u201cNow is the time to infuse these ideals into our minds and hearts and make its values truly come alive.\u201d The video follows the journey of a young girl through significant moments of triumph and tribulation in South Africa\u2019s past and present, highlighting the role of active citizenship and our audacity to shine, even in the darkest of times.<\/p>\n<p><strong>Video:<\/strong> Love letter to the Nation \u2013 Freshlyground Founders are joined by SA\u2019s Top Musicians during lock down to sing for South Africa<\/p>\n<p>[embedded content]<\/p>\n<p><strong>More Info on Love letter to the Nation \u2013 Freshlyground Founders are joined by SA\u2019s Top Musicians during lock down to sing for South Africa here:<\/strong><br \/><strong>Twitter<\/strong>: <a href=\"https:\/\/www.facebook.com\/TheFriedTomatoCo\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/www.facebook.com\/TheFriedTomatoCo\/<\/a><br \/><strong>Facebook<\/strong>: <a href=\"https:\/\/www.facebook.com\/TheFriedTomatoCo\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">https:\/\/www.facebook.com\/TheFriedTomatoCo\/<\/a><\/p>\n<p><a href=\"http:\/\/mypr.co.za\/save-with-myprs-monthly-flat-fee\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/love-letter-to-the-nation-freshlyground-founders-joined-by-sas-top-musicians-during-lock-down-to-sing-for-south-africa\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some of SA\u2019s finest artists have come together to create a powerful \u201clove letter to our nation\u201d at a critical moment in our history, and our future. Over 30 diverse musicians representing multiple genres, cultures and generations have added their voices to \u2018Because We Are\u2019 \u2013 a song written by Freshlyground founders, Zolani Mahola (aka [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":166376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3331,18,3332,9021,3330,3336,1],"tags":[3257],"class_list":{"0":"post-166375","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-cape-town","8":"category-durban","9":"category-johannesburg-south-africa","10":"category-mypr","11":"category-port-elizabeth","12":"category-pretoria-south-africa","13":"category-south-africa","14":"tag-mypr","15":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/09\/love-letter-to-the-nation-freshlyground-founders-joined-by-sas-top-musicians-during-lock-down-to-sing-for-south-africa.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/166375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=166375"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/166375\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/166376"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=166375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=166375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=166375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}