{"id":166846,"date":"2020-09-26T21:31:42","date_gmt":"2020-09-26T19:31:42","guid":{"rendered":"https:\/\/mypr.co.za\/?p=94354"},"modified":"2020-09-26T21:31:42","modified_gmt":"2020-09-26T19:31:42","slug":"interview-the-story-of-eco-packaging-how-upcycling-is-transforming-tv-packaging","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/interview-the-story-of-eco-packaging-how-upcycling-is-transforming-tv-packaging\/","title":{"rendered":"[Interview] The Story of Eco-Packaging \u2013 How Upcycling is Transforming TV Packaging"},"content":{"rendered":"

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Samsung introduced its new \u2018eco-packaging\u2019 \u2013 a new kind of product packaging that facilitates the upcycling of the boxes that come with the company\u2019s global lifestyle TV models, which include \u2018The Frame,\u2019 \u2018The Serif\u2019 and \u2018The Sero\u2019. The special cardboard boxes are designed to allow consumers to upcycle the packaging their televisions come in into small, versatile pieces of furniture. The thick, corrugated cardboard that the packaging is comprised of can be used to construct small tables and shelves, and building instructions can be accessed by scanning QR codes on the outsides of the boxes.<\/p>\n

Samsung Newsroom interviewed the designers from Samsung Electronics\u2019 Visual Display Business who, in developing the new eco-packaging, sought to \u201cnot only work to develop an outstanding product, but also to realise the promise of environmental sustainability.\u201d<\/p>\n

Eco-Packaging \u2013 Inspired by the Way People Use Their TVs<\/strong><\/p>\n

\u201cMustn\u2019t there be a way to turn TV packaging into something useful, rather than just disposing of it?\u201d The development of the eco-packaging initiative began with this simple question. \u201cNowadays, more and more consumers are interested in protecting the environment,\u201d explained designer Daehee Yoon, \u201cWith eco-packaging, they could realise environmental protection simply by purchasing goods like they usually would. That was the idea that drove us.\u201d<\/p>\n

However, the core idea of reusing packaging material was not enough by itself \u2013 concrete measures were required to truly realise the designers\u2019 vision. While the designers were planning the project, the ways in which consumers were using The Serif gave them an idea. Many consumers who were buying the new TV were also purchasing additional drawers or cabinets in which to store their television accessories. \u201cWith this in mind, we began to study corrugated cardboard products in the market and visit producers of small furniture,\u201d explained designer Jonathan Whang.<\/p>\n

While making a product aesthetically pleasing is important, designers can never lose sight of usability. Therefore, for the eco-packaging designers, the goal was to develop a product that not only met the brief but was also both easy to use and durable. At first, the designers thought of cutting guiding lines into the cardboard and providing printed plans. However, they soon realised that such methods could limit the number of building methods made available and lead to goods sustaining damage during delivery.<\/p>\n

Eventually, the designers came up with the \u2018dot pattern\u2019 design. By printing a dot matrix directly onto the cardboard, users would receive easy-to-follow guidance for upcycling, and the product would be protected, all with barely any additional costs or carbon emissions incurred. \u201cOne out of every five dots is larger than the others, and the number of dots serves as the unit of measurement,\u201d explained Yoon, \u201cThis makes building your own upcycled furniture easy and accessible, and additionally makes the furniture look good once it\u2019s built.\u201d<\/p>\n

In addition to facilitating upcycling, the eco-packaging initiative provides paperless electronic manuals with a wide range of building plans that can be accessed by scanning QR codes printed on the tops of the boxes. \u201cThe QR codes enable you to access building manuals swiftly without the need to install an app,\u201d Sungdo Son related, \u201cThe electronic format also makes it easier to add and modify plans.\u201d<\/p>\n

Innovative Sustainability<\/strong><\/p>\n

Printing dots on boxes and providing digital building plans might sound quite straightforward. However, the designers faced a significant challenge when it came to developing plans that were easy to follow and a final product that was both durable and attractive. \u201cWe had to change our strategy several times over before we eventually came up with a final solution that ticked all the boxes,\u201d explained Whang.<\/p>\n

Elaborating on what the building experience is like for consumers, Whang related that, \u201cThe level of building expertise required and the time it takes to build each respective piece of furniture are noted in the manuals so that consumers can make informed choices about what to make with their packaging. After the eco-packaging was distributed, it was interesting to see how much the final products varied in terms of shape and appearance, even though they were built using the same sets of plans.\u201d<\/p>\n

Commenting on the eco-packaging initiative, the designers said, \u201cAlthough our eco-packaging may not bring about a drastic reduction in paper waste, we hope that our efforts will seek to increase awareness for the relevant environmental issues.\u201d It was this wider conscientiousness that contributed to the team winning a \u2018CES Innovation Award\u2019 in 2020.<\/p>\n

What\u2019s more, the story of the eco-packaging initiative has not drawn to a close yet. \u201cWe are cooperating with Dezeen, a lifestyle design magazine based in the U.K., to hold an eco-packaging design competition, which will be open to all,\u201d reports Son. \u201cThe participants will be asked to create designs for different types of eco-packaging using environmentally friendly materials and corrugated cardboard.\u201d<\/p>\n

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Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Samsung introduced its new \u2018eco-packaging\u2019 \u2013 a new kind of product packaging that facilitates the upcycling of the boxes that come with the company\u2019s global lifestyle TV models, which include \u2018The Frame,\u2019 \u2018The Serif\u2019 and \u2018The Sero\u2019. The special cardboard boxes are designed to allow consumers to upcycle the packaging their televisions come in into […]<\/p>\n","protected":false},"author":1,"featured_media":166847,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-166846","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/09\/interview-the-story-of-eco-packaging-how-upcycling-is-transforming-tv-packaging.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/166846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=166846"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/166846\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/166847"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=166846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=166846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=166846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}