{"id":168202,"date":"2020-10-09T09:57:56","date_gmt":"2020-10-09T07:57:56","guid":{"rendered":"https:\/\/mypr.co.za\/?p=94862"},"modified":"2020-10-09T09:57:56","modified_gmt":"2020-10-09T07:57:56","slug":"mohammad-ali-brought-back-into-the-ring-for-showmax-game-changers","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/mohammad-ali-brought-back-into-the-ring-for-showmax-game-changers\/","title":{"rendered":"Mohammad Ali brought back into the ring for Showmax \u2018Game Changers\u2019"},"content":{"rendered":"<div><img decoding=\"async\" src=\"https:\/\/mypr.co.za\/wp-content\/uploads\/2020\/09\/General_Business_FQI-scaled.jpg\" class=\"ff-og-image-inserted\"><\/div>\n<p>Egg Films\u2019 Adrian de sa Garces had the impossible task of resurrecting the greatest boxer of all time in his latest spot for Showmax, \u2018Game Changers\u2019.<\/p>\n<p>As if that wasn\u2019t already a massive undertaking, it all had to be done during lockdown level 4 while the country was declared a national state of disaster.<\/p>\n<p>Showmax Pro bundles the existing Showmax streaming service with music, news and live sport from SuperSport. To launch Showmax Pro, Adrian was tasked by its creative team of Philippa Heal, Georja Romano and Jordan Tryon to rewind time and \u2018bring back to life\u2019 one of history\u2019s greatest sporting using computer graphics while also celebrating the iconic game changers in sport today.<\/p>\n<p>The result is a magical piece of creative visual storytelling, set to the backdrop of Ali\u2019s famous speech.<\/p>\n<p>View the commercial here: https:\/\/vimeo.com\/466056602<\/p>\n<p>Due to the stringent lockdown restrictions, the team used a combination of motion capture, 3D set pieces and live-action. The live-action elements were shot in a studio in Cape Town, using real-time in-camera streaming and Zoom to connect with the agency. The motion capture shoot took place at Chocolate Tribe in Johannesburg.<\/p>\n<p>In studio, Adrian worked with a boxer to match Ali\u2019s unorthodox movements and fancy footwork, with hair and makeup helping to recreate his unmistakable silhouette. For the boxer to float like a butterfly, he needed to emulate distinctly recognisable Ali moves like the \u2018The Ali Shuffle\u2019 or the unique ways Ali used the jab.<\/p>\n<p>These brief real-world elements brought a live-action impact and tactility that resulted in the 3D action feeling even more authentic. Chocolate Tribe then spent more than 12 weeks creating an almost entirely 3D environment and constructing a 3D Ali.<\/p>\n<p>Adrian pulls back the curtain: \u2018The boxer emulated Ali\u2019s style, but we only used him in the close-ups on Ali\u2019s feet and the punching bag inserts that were shot in a studio. I would say that for about 90% of the commercial you are watching a 3D-constructed Ali.\u2019<\/p>\n<p>\u2018Game Changers\u2019 was a massive undertaking that required a team of experts all working remotely across the country while facing a pandemic, and it has to be said that it wouldn\u2019t have been possible without the trust that Showmax and Connected Video\u2019s chief marketing CMO, Natasha Matos-Hemingway, put in the process.<\/p>\n<p>Chocolate Tribe\u2019s technical ability and a considered approach to the work was exactly what it took to honour a champion whose legacy defied the odds.<br \/>Credits:<\/p>\n<p>Title: \u2018Game Changers\u2019<br \/>Client: Showmax<br \/>Agency: Showmax<br \/>Chief Executive Officer: Yolisa Phahle<br \/>Chief Marketing Officer: Natasha Matos-Hemingway \u00b7<br \/>Senior Manager for Marketing &amp; Studio: Lauren McInnes<br \/>Marketing Manager: Vuyo Mhlophe<br \/>Creative Lead: Philippa Heal<br \/>Senior Art Director: Georja Romano<br \/>Senior Copywriter: Jordan Tryon<br \/>Marketing Producer: Beth Maaroganye<br \/>Production House: Egg Films<br \/>Director: Adrian de sa Garces<br \/>Director of Photography: Paul Gilpin<br \/>Art Director: Adi Koen<br \/>Production Producer: Lisa Gardner<br \/>Executive Producer: Colin Howard<br \/>Lead Actor: Arnold Akani Phuzi<br \/>Wardrobe Designer: Sylvia Van Heerden<br \/>Editing Company: Strangelove<br \/>Editor: Xander Van Der Westhuizen<br \/>Post-Production Company: Chocolate Tribe &amp; Strangelove<br \/>Sound Design and Final Mix: Audio Militia<br \/>Music Rights and Licensing: Audio Militia<br \/>Studios for Live-Action Shoot: Cape Island Studios<br \/>Motion Capture Shoot: The Chocolate Tribe<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/mohammad-ali-brought-back-into-the-ring-for-showmax-game-changers\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Egg Films\u2019 Adrian de sa Garces had the impossible task of resurrecting the greatest boxer of all time in his latest spot for Showmax, \u2018Game Changers\u2019. As if that wasn\u2019t already a massive undertaking, it all had to be done during lockdown level 4 while the country was declared a national state of disaster. Showmax [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":168203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-168202","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/10\/mohammad-ali-brought-back-into-the-ring-for-showmax-game-changers.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/168202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=168202"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/168202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/168203"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=168202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=168202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=168202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}