{"id":169213,"date":"2020-10-18T20:21:42","date_gmt":"2020-10-18T18:21:42","guid":{"rendered":"https:\/\/mypr.co.za\/?p=95160"},"modified":"2020-10-18T20:21:42","modified_gmt":"2020-10-18T18:21:42","slug":"accelerate-your-brands-growth-with-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/accelerate-your-brands-growth-with-digital-marketing\/","title":{"rendered":"Accelerate your brand\u2019s growth with digital marketing"},"content":{"rendered":"
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Gullan and Gullan Photo: Gullan and Gullan<\/figcaption><\/figure>\n

Digital marketing accelerated in the first quarter of 2020 as the COVID-19 pandemic and subsequent lockdown restrictions disrupted industries and business activity. This disruption pushed marketing professionals into uncharted territories in a short time, presenting new opportunities for organisations to rethink their traditional marketing strategies to meet consumer demands.<\/p>\n

With lockdown restrictions, consumers started spending more time and money online. Some brands were prepared, while others had to adapt quickly to new digital strategies to meet their target audience\u2019s changing behaviours.<\/p>\n

\u201cTechnology and innovation are essential to help businesses meet their customers\u2019 ever-changing demands, especially at the speed of change happening in today\u2019s environment,\u201d said Desir\u00e9e Gullan, Co-founder and Executive Creative Director of G&G Digital. \u201cMarketing professionals can give their business the edge by increasing their digital focus and with that the ability to meet customers\u2019 demands instantaneously. Digital is measurable, so it also allows you to identify and optimise what\u2019s working and pivot quickly to change what\u2019s not working. It also shows that a business is agile, adaptable and ready for any challenges,\u201d she added.<\/p>\n

To stay ahead of the curve with digital marketing, here are some proven methods.<\/p>\n

Use data to inform strategy
Data, search, and analytical tools can help identify who your target audiences\u2019 are and help you understand their ever-shifting needs. These insights should inform strategy and drive creative teams and media strategists to execute meaningful campaigns that drive higher engagement and achieve ROI.<\/p>\n

Digital-first gives brands a competitive edge Target audiences have pivoted to be more online, and that\u2019s where your business needs to be. It\u2019s not enough to have excellent products or services; your businesses should implement digital marketing strategies that can quickly react and scale to customer expectations.<\/p>\n

Meet customers where they\u2019re at
As consumers spend more time online, make sure your brand meets them in their preferred digital spaces and push these leads down the marketing and sales funnel. By shifting marketing budgets from traditional to online, brands can raise awareness of their products and services and ensure sales conversions. And it becomes easier for marketers to engage with customers in real-time, assuring customers that their favourite brands are listening to their needs.<\/p>\n

To maintain growth beyond the pandemic, continue to build on the strategies and platforms you embraced during your pivot to digital. This will contribute to your long-term growth and deliver outstanding customer experience. By doing so, customers feel valued, knowing their brands respond to their immediate needs and interests and are there for the long haul.<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n

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Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Gullan and Gullan Photo: Gullan and Gullan Digital marketing accelerated in the first quarter of 2020 as the COVID-19 pandemic and subsequent lockdown restrictions disrupted industries and business activity. This disruption pushed marketing professionals into uncharted territories in a short time, presenting new opportunities for organisations to rethink their traditional marketing strategies to meet consumer […]<\/p>\n","protected":false},"author":1,"featured_media":169214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021],"tags":[3257],"class_list":{"0":"post-169213","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"tag-mypr","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/10\/accelerate-your-brands-growth-with-digital-marketing.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/169213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=169213"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/169213\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/169214"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=169213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=169213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=169213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}