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<\/a>Approximately 4 months of crisis marketing, organisations have learned a lot about how to speak to their audiences during this time, and, just as importantly, how not to communicate with them. In many ways, nonprofits had a jump-start on this moment, as their marketing already centres around the empathy, storytelling, and collaboration that have only become more important.<\/p>\n
Lesson number 1:<\/strong><\/p>\n The impact on Human beings takes precedence over all<\/p>\n It is a difficult pill to swallow for those who are focused on the bottom line at the expense of human beings but a lesson had to be learnt. We had to concentrate on safety and well-being of our teams. We also had to ensure that the \u201cnew\u201d office environment was ideal for remote workers and did not conflict with home responsibilities.<\/p>\n We encouraged our teams to embrace the concept of working from home. Because of this, we saw people sharing photos, videos and engaging at a level that we have never seen while making sure that our clients are fully serviced. It was truly a marvel, something to consider even after the pandemic. The spirit of Ubuntu could be felt; the authenticity of communication was fabulous; we knew the bigger picture, we knew the required standards of performance but we were all human beings.<\/p>\n Lesson number 2:<\/strong><\/p>\n Communication with our clients had to be on-point<\/p>\n Remember we were working remotely, therefore we had to communicate effectively with our clients; we had to show empathy in tackling clients\u2019 challenges. How can we help you? Was the order of the day.<\/p>\n In addition to asking our clients and prospects what they are looking for at this time, we have also used intent data, search engine data, and website and social media analytics. The resulting insights, together with existing investments, have enabled us to deliver more personalised, relevant content to our clients \u2013 quickly, efficiently, at scale and across multiple channels. Remember some of our clients\u2019 businesses we not operating during some of the levels as determined by the South African government.<\/p>\n It was tough but we had to continue with our SEO efforts. Our monthly SEO packages<\/a> had to cater for our clients\u2019 needs.<\/p>\n Lesson number 3:<\/strong><\/p>\n The products and services that clients needed before, were different to what they need now<\/p>\n Helping clients respond quickly and offering guidance on how to reset and renew their businesses are essential elements of our client communications. To ensure we were responding to those new needs, we shifted our efforts to focus on solutions like remote working, cloud migration, field service remote assistance and contactless commerce.<\/p>\n We had clients who never had websites before, even after we advised otherwise; all we did for them before was to create Google Ads to drive traffic to their physical addresses. These clients had to change their way of trading by developing eCommerce websites. We developed eCommerce websites for them and now their business strategy had changed.<\/p>\n Lesson number 4:<\/strong><\/p>\n The ability to adapt, stop complaining, look for new opportunities and take advantage of them<\/p>\n If Charles Darwin was alive, he would have said \u201cAdapt or die\u201d. We have been using agile marketing principles for the past few years and they were central to helping our company be resilient over the past few months. Cross-functional agile teams, including marketing, IT, HR, market units and others, came together to respond to new client needs and communicate key information internally across the company.<\/p>\n Conclusion:<\/strong><\/p>\n We are all learning through this difficult times and we will definitely come out stronger than ever.<\/p>\n More information on Marketing lessons learnt in South Africa during Covid 19 pandemic here: https:\/\/www.instantseo.co.za\/<\/a> <\/strong><\/p>\n <\/strong><\/p>\n Facebook:<\/strong><\/p>\n https:\/\/www.facebook.com\/Instant-SEO-100172791866616\/<\/a> <\/strong><\/p>\n Twitter:<\/strong><\/p>\n https:\/\/twitter.com\/instantseo1<\/a><\/strong><\/p>\n Video:<\/strong> MARKETING LESSONS LEARNT in SOUTH AFRICA DURING COVID 19 PANDEMIC<\/strong>:<\/p>\n CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n More Info on MARKETING LESSONS LEARNT in SOUTH AFRICA DURING COVID 19 PANDEMIC here:<\/strong> https:\/\/www.instantseo.co.za\/top-seo-services-in-south-africa-seo-packages-south-africa\/<\/a>![](\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/10\/marketing-lessons-learned-in-south-africa-during-covid-19-pandemic-1.jpg\")
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