{"id":170776,"date":"2020-11-02T01:31:08","date_gmt":"2020-11-01T23:31:08","guid":{"rendered":"https:\/\/www.myza.co.za\/mass-personalisation-is-a-targeting-paradox\/"},"modified":"2020-11-02T01:31:08","modified_gmt":"2020-11-01T23:31:08","slug":"mass-personalisation-is-a-targeting-paradox","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/mass-personalisation-is-a-targeting-paradox\/","title":{"rendered":"Mass personalisation is a targeting paradox"},"content":{"rendered":"<p><a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.mediaupdate.co.za\/marketing\/149646\/mass-personalisation-is-a-targeting-paradox\">Mass personalisation is a targeting paradox<\/a>: Among the most popular trends of 2020, there was one in particular that received a lot of hype &mdash; personalisation, says&nbsp;Isla Prentis, head of tirisano consulting at The MediaShop. Prentis says that when a trend is overhyped, however, the term is thrown around to be on-trend (often misinterpreted) rather than being applied correctly.&nbsp;<br \/>\n<small><strong>Source:<\/strong> <a target=\"_blank\" rel=\"nofollow noopener noreferrer\" href=\"https:\/\/www.mediaupdate.co.za\/marketing\/149646\/mass-personalisation-is-a-targeting-paradox\">media update<\/a><\/small><br \/>\n<\/p>\n<p><a target=\"_blank\" href=\"https:\/\/mypr.co.za\/submit\" rel=\"noopener noreferrer\">Submit your own Press Release<\/a> or get free content for your publication.<\/p>\n<p><small>My Press Release (MyPR) provides free South African targeted content and press releases for on and off line publishers and media. Registering on MyPR enables public relations companies and practitioners to post articles under their own author name. 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A forever free subscription allows publishers and media free access to all press releases, content and images on MyPR.<br \/<br \/>\nThis press release is courtesy of <a target=\"_blank\" rel=\"noopener noreferrer\">MediaUpdate.co.za<\/a> and was automatically curated and published with <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" rel=\"noopener noreferrer\">WP Robot<\/a> plugin &#8211; <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" rel=\"noopener noreferrer\">CLICK HERE<\/a> to learn more about <a target=\"_blank\" href=\"http:\/\/wprobot.net\/?ref=578\" rel=\"noopener noreferrer\">WP Robot for WordPress<\/a> &#8211; a massive time and money saver.<\/small><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mass personalisation is a targeting paradox: Among the most popular trends of 2020, there was one in particular that received a lot of hype &mdash; personalisation, says&nbsp;Isla Prentis, head of tirisano consulting at The MediaShop. Prentis says that when a trend is overhyped, however, the term is thrown around to be on-trend (often misinterpreted) rather [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3247],"tags":[6073,28738,39341,7257],"class_list":{"0":"post-170776","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news","7":"tag-mass","8":"tag-paradox","9":"tag-personalisation","10":"tag-targeting","11":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/170776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=170776"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/170776\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=170776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=170776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=170776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}