{"id":172359,"date":"2020-11-17T18:21:39","date_gmt":"2020-11-17T16:21:39","guid":{"rendered":"https:\/\/mypr.co.za\/?p=96487"},"modified":"2020-11-17T18:21:39","modified_gmt":"2020-11-17T16:21:39","slug":"sodastream-snoop-dogg-wish-you-a-particularly-meaningful-2020-holiday","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/sodastream-snoop-dogg-wish-you-a-particularly-meaningful-2020-holiday\/","title":{"rendered":"Sodastream & Snoop Dogg wish you a particularly meaningful 2020 holiday"},"content":{"rendered":"

<\/a><\/p>\n

The Sparkling Water Brand and Entertainment Icon Team-up In New Holiday Campaign with Powerful Environmental Message \u201cEnjoying the small meaningful things\u201d.<\/p>\n

South Africa (November 17th, 2020) \u2013 SodaStream, the leading sparkling water brand*, today unveiled its 2020 holiday campaign focused on \u201cenjoying the small meaningful things.\u201d The biggest SodaStream global campaign to date features hip-hop legend Snoop Dogg encouraging people to focus on the small but important things in life even more so this holiday season. The campaign focuses on people and embraces the magic of the season.<\/p>\n

Discover the campaign<\/p>\n

The story blinks at family holidays and replacing big plans by staying home and enjoying small but meaningful things, in the holiday spirit. As always, SodaStream also delivers its environmental message when Snoop is joined by an animated sea turtle to call on people to make the small change to reusable for a big impact on helping our planet. One reusable SodaStream bottle can save-up to thousands of single-use plastic bottles.<\/p>\n

The campaign carries these important messages in SodaStream\u2019s classic light-hearted fashion, leveraging over the top superstar Snoop Dogg to focus on the \u201csmall things\u201d such as baking gingerbread cookies with family. Another scene features Snoop\u2019s entire family sitting at the holiday dinner table struggling to stay off screens and all portraying Snoop\u2019s face from the children to the dog.<\/p>\n

\u201cAt SodaStream we always encourage people to make a positive change. This year we really went all in to deliver a campaign everyone can relate to, a campaign on what\u2019s important\u201d commented SodaStream Global CMO Karin Schifter Maor. \u201cSodaStream is the ultimate small change to reduce single-use plastic waste, and Snoop Dogg is a great partner to help widely spread this message in a fun way.\u201d<\/p>\n

\u201cI love my Sodastream so it was natural for to partner up with them for this campaign. They make a great product and a big difference in the word. I am happy to help spread the love!\u201c said Snoop Dogg.<\/p>\n

Esteemed director Jake Szymanski directed the video, perfectly in line with the company\u2019s playful tone and style. Szymanski\u2019s credits include \u201cMike and Dave Need Wedding Dates, \u201cThe Package,\u201d Several shorts for Funny or Die and \u201cSaturday Night Live,\u201d and most recently a Forrest Fenn inspired action comedy for Studio 8.<\/p>\n

\u201cAs South Africans we have a lot to be happy with especially when we look at \u2018small meaningful things\u2019 we enjoy as South African\u2019s\u201d says the Marketing Manager of Sodastream South Africa, Thembakazi Ndamase. \u201cWe are very grateful to help each South African reduce plastic waste with 512 single-use bottles per person per year. How, well by just owning a Sodastream, it\u2019s the small things that amount to big things for our Planet\u201d.<\/p>\n

Happy Festive to all, lets be responsible and take care.<\/p>\n

We launch at 18th of November at 8am CET
#the_small_things #SodaStream<\/p>\n

(*by volume consumption)<\/p>\n

About SodaStream<\/p>\n

SodaStream, part of PepsiCo, is the world\u2019s leading sparkling water brand by volume consumption. SodaStream enables consumers to enjoy endless good bubbles at home, without hassle, and help save the planet. Sodastream bubbles are better for the consumer \u2013 healthy, easy to make, light to carry \u2013 and better for the planet \u2013 helping consumers replace thousands of single use plastic bottles with one reusable SodaStream bottle. Products are available at more than 80,000 retail stores across 46 countries. To learn more about SodaStream visit www.SodaStream.co.za and follow @SodaStreamSA on Facebook, @SodaStreamSA on Instagram, @SA_SodaStream on Twitter and SodaStream SA on YouTube.<\/p>\n

CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n

Pages: Page <\/span>1<\/span> Page <\/span>2<\/a><\/div>\n

Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The Sparkling Water Brand and Entertainment Icon Team-up In New Holiday Campaign with Powerful Environmental Message \u201cEnjoying the small meaningful things\u201d. South Africa (November 17th, 2020) \u2013 SodaStream, the leading sparkling water brand*, today unveiled its 2020 holiday campaign focused on \u201cenjoying the small meaningful things.\u201d The biggest SodaStream global campaign to date features hip-hop […]<\/p>\n","protected":false},"author":1,"featured_media":172360,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021,1],"tags":[3257],"class_list":{"0":"post-172359","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"category-south-africa","9":"tag-mypr","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/11\/sodastream-snoop-dogg-wish-you-a-particularly-meaningful-2020-holiday.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/172359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=172359"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/172359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/172360"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=172359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=172359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=172359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}