{"id":17263,"date":"2013-01-09T10:44:09","date_gmt":"2013-01-09T08:44:09","guid":{"rendered":"http:\/\/www.myza.co.za\/herald-adds-endurance-race-for-kids\/"},"modified":"2013-01-09T10:44:09","modified_gmt":"2013-01-09T08:44:09","slug":"herald-adds-endurance-race-for-kids","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/herald-adds-endurance-race-for-kids\/","title":{"rendered":"Herald adds endurance race for kids"},"content":{"rendered":"

\t \"Powerade<\/a><\/p>\n

Powerade special events manager Danny Williams (left) and Reach for a Dream recipient Vuvu, 15, give her brother Andile, 5, a push start in preparation for The Herald VW Cycle Tour. Photo: Coetzee Gouws\/fullstop<\/p>\n

Due to the demand from budding cyclists, The Herald VW Cycle Tour has introduced an \u201cendurance\u201d challenge for children called the Powerade 10km Sprint.<\/p>\n

Aimed at the 10 to 12 year age group, the latest addition to the Powerade-sponsored family road events effectively bridges the gap between the 21km Leisure Ride on the one side and the 2km Kiddies\u2019 Ride and 500m Toddlers\u2019 Dash on the other.<\/p>\n

According to event coordinator Linda Harwood, the new race fulfilled the organisers\u2019 vision to offer a complete weekend festival of cycling.<\/p>\n

\u201cLike the Leisure Ride, it\u2019s an ideal opportunity for parents to interact with their kids because participants have to be accompanied by an adult.\u201d<\/p>\n

For older teens, Harwood said the new 55km Pursuit \u2013 which replaces the existing 40km and 70km races \u2013 would include licensed U14 and U16 racing categories.<\/p>\n

\u201cNow there really is something for everyone leading up to the 106km Classic feature race.\u201d<\/p>\n

On the mountain bike side, she said Powerade would once again sponsor the 30km Leisure Challenge, 5km Kiddies\u2019 Challenge and 500m Toddlers\u2019 Dash.<\/p>\n

She said the cycle tour \u2013 which takes place in Port Elizabeth and Addo \u2013 epitomised Nelson Mandela Bay\u2019s healthy, family-oriented, outdoor lifestyle.<\/p>\n

Powerade\u2019s special events manager Danny Williams said it was these values that resonated strongly with the sports drink brand.<\/p>\n

\u201cOur brand is very much about family togetherness and living a healthy, active lifestyle. We love the fact that the new event has kids riding with their moms and dads.\u201d<\/p>\n

Williams said the 10km race was a welcome addition to the line-up and that Powerade had been a proud sponsor of the road and mountain bike family events since their inception.<\/p>\n

He said the sponsorship would once again include a financial contribution, liquid refreshment for participants and novelty items for the goodie bags. \u201cOur two Gig Rigs (mobile music trucks) will also add to the festive atmosphere over the weekend.\u201d<\/p>\n

Aside from the sponsorship aspect, Williams said the tour was important from a corporate social responsibility perspective.<\/p>\n

\u201cWe are very happy about Reach for a Dream\u2019s involvement and that they benefit directly from it.\u201d<\/p>\n

Proceeds from the family road races go to the non-profit organisation, which makes the wishes of children with life-threatening illnesses come true.<\/p>\n

One such recipient is 15-year-old cancer survivor Vuvu, who was diagnosed with aplastic anaemia last year and received a life-saving bone marrow transplant from her five-year-old brother Andile.<\/p>\n

Vuvu\u2019s wish for a scrapbooking kit was fulfilled last October and kept her busy during her four-month stay at the Red Cross Children\u2019s Hospital in Cape Town.<\/p>\n

Now in remission, the Victoria Park High School pupil described her little brother as \u201cvery brave and joyful\u201d and said the operation had strengthened their already close bond.<\/p>\n

She said she would be there to cheer Andile on when he takes part in the Toddlers\u2019 Dash at Hobie Beach in PE on Saturday, February 2.<\/p>\n

All the family road and mountain bike events take place on the Saturday, while the 55km Pursuit and 106km Classic round off the weekend on the Sunday.<\/p>\n

Enter at www.heraldcycletour.co.za before January 21.<\/p>\n

For updates, follow @heraldcycletour<\/a> or like on Facebook<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Powerade special events manager Danny Williams (left) and Reach for a Dream recipient Vuvu, 15, give her brother Andile, 5, a push start in preparation for The Herald VW Cycle Tour. Photo: Coetzee Gouws\/fullstop Due to the demand from budding cyclists, The Herald VW Cycle Tour has introduced an \u201cendurance\u201d challenge for children called the […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[3258,830,885],"class_list":{"0":"post-17263","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-south-africa","7":"tag-mysport","8":"tag-news","9":"tag-sport","10":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/17263","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=17263"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/17263\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=17263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=17263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=17263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}