{"id":173724,"date":"2020-11-30T23:16:47","date_gmt":"2020-11-30T21:16:47","guid":{"rendered":"https:\/\/mypr.co.za\/?p=96969"},"modified":"2020-11-30T23:16:47","modified_gmt":"2020-11-30T21:16:47","slug":"rev-up-your-2021-motorsport-sponsorship-strategy-for-success-in-a-covid-19-world","status":"publish","type":"post","link":"https:\/\/www.myza.co.za\/press\/rev-up-your-2021-motorsport-sponsorship-strategy-for-success-in-a-covid-19-world\/","title":{"rendered":"Rev Up Your 2021 Motorsport Sponsorship Strategy for Success in a COVID-19 World"},"content":{"rendered":"<figure id=\"attachment_96970\" aria-describedby=\"caption-attachment-96970\" class=\"wp-caption alignleft\"><a href=\"http:\/\/mypr.co.za\/?attachment_id=96970\"><img decoding=\"async\" loading=\"lazy\" alt width=\"300\" height=\"300\" data-sizes=\"(max-width: 300px) 100vw, 300px\" class=\"wp-image-96970 size-thumbnail lazyload\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/11\/rev-up-your-2021-motorsport-sponsorship-strategy-for-success-in-a-covid-19-world.jpg\" srcset=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/11\/rev-up-your-2021-motorsport-sponsorship-strategy-for-success-in-a-covid-19-world.jpg 300w, http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/11\/rev-up-your-2021-motorsport-sponsorship-strategy-for-success-in-a-covid-19-world-1.jpg 80w, http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/11\/rev-up-your-2021-motorsport-sponsorship-strategy-for-success-in-a-covid-19-world-2.jpg 150w\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-96970 size-thumbnail\" src=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/11\/rev-up-your-2021-motorsport-sponsorship-strategy-for-success-in-a-covid-19-world.jpg\" alt width=\"300\" height=\"300\" srcset=\"http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/11\/rev-up-your-2021-motorsport-sponsorship-strategy-for-success-in-a-covid-19-world.jpg 300w, http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/11\/rev-up-your-2021-motorsport-sponsorship-strategy-for-success-in-a-covid-19-world-1.jpg 80w, http:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/11\/rev-up-your-2021-motorsport-sponsorship-strategy-for-success-in-a-covid-19-world-2.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\"><\/noscript><\/a><figcaption id=\"caption-attachment-96970\" class=\"wp-caption-text\">Sponsorship Workshop hosted and facilitated by Listen Up this Dec 2020 Photo: Supplied by Listen Up<\/figcaption><\/figure>\n<p>The full impact of the COVID-19 pandemic on sports sponsorship worldwide will only become clear over time but one thing is certain: everything has changed.<\/p>\n<p>Sponsors are re-evaluating their spend and looking at new ways to get returns on their investment. For competitors, teams and rights holders this means a completely new approach is needed to attract sponsors.<\/p>\n<p>Motorsport worldwide has seen an upsurge in entries and interest from people wanting to participate in competitive events and live life to the full. Competing in Motorsport has never been more rewarding \u2013 or more expensive. This has only increased the demand for sponsorship deals.<\/p>\n<p>Racing has plenty of hidden costs that can eat into your budget \u2013 but having sponsors on board can make all the difference in getting to the starting line. Crossing the finish line, of course, is still your job.<\/p>\n<p>The specialist sports sponsorship division of Listen Up, a leading PR and Marketing Communications agency, has identified a need to help South African Motorsport competitors to be more successful \u2013 and more professional \u2013 in their efforts to secure meaningful sponsorship.<\/p>\n<p>South Africa has a proud Motorsport heritage and our competitors have always performed at the highest levels internationally, but continued success requires investment from committed sponsors. Here\u2019s why you need to attend our interactive Sponsorship Workshop \u2013 How to Find Sponsors\u2026 and Keep Them (Happy)!\u2026<\/p>\n<p>\u2022 Understand the competitive and sports finance landscapes<br \/>\u2022 Discover why sponsorship can be such an effective form of marketing<br \/>\u2022 Understanding what sponsors want and how it is measured<br \/>\u2022 Learn the 5 Stages of Sponsorship Sales<br \/>\u2022 Develop a sponsorship strategy that delivers quantifiable results for your sponsors<br \/>\u2022 Align your goals with your sponsors and building a partnership with them<br \/>\u2022 Create your sponsorship proposal and know what it must contain<br \/>\u2022 Learn the importance of having a contract and what it should contain<br \/>\u2022 Learn what it takes to create your own personal brand \u2013 and why you need one<br \/>\u2022 See how you can raise awareness of your achievements and ambitions<br \/>\u2022 Get to grips with social media \u2013 understand how it is measured, what works \u2013 and what doesn\u2019t<\/p>\n<p>This Sponsorship Workshop uses real-life case studies to provide you with the tools you need to develop and execute a fruitful sponsorship strategy. The focus will be on learning to nurture lasting relationships with headline sponsors who will want to partner with you for your entire Motorsport career.<\/p>\n<p>The Sponsorship Workshop will specifically cater to competitors in Karting, Circuit Racing (bikes\/cars), Off-road racing (bikes\/cars) and Motocross. However, all interested parties in Motorsport are welcome.<\/p>\n<p>To accommodate different schedules there are two dates available. This will let you use December for planning and prepping to set you up for sponsorship success in 2021.<\/p>\n<p>The workshop will be facilitated by Listen Up\u2019s Malcolm Joubert, who has over 20 years\u2019 experience of brokering sponsorship deals within the Motorsport industry. This has included structuring and managing team and individual sponsorship deals with major international corporations as well as engineering sponsorship deals for destinations and Motorsport events.<\/p>\n<p>Places are very limited and booking is essential.<\/p>\n<p><a href=\"http:\/\/mypr.co.za\/contact\/featured\/\">CLICK HERE to submit your press release to MyPR.co.za<\/a>.<\/p>\n<div class=\"entry-pagination pagination\">Pages: <span class=\"post-page-numbers current\" aria-current=\"page\"><span class=\"screen-reader-text\">Page <\/span>1<\/span> <a href=\"https:\/\/mypr.co.za\/rev-up-your-2021-motorsport-sponsorship-strategy-for-success-in-a-covid-19-world\/2\/\" class=\"post-page-numbers\"><span class=\"screen-reader-text\">Page <\/span>2<\/a><\/div>\n<p><a href=\"https:\/\/mypr.co.za\">Source: MyPR.co.za<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sponsorship Workshop hosted and facilitated by Listen Up this Dec 2020 Photo: Supplied by Listen Up The full impact of the COVID-19 pandemic on sports sponsorship worldwide will only become clear over time but one thing is certain: everything has changed. Sponsors are re-evaluating their spend and looking at new ways to get returns on [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":173725,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[9021],"tags":[3257],"class_list":{"0":"post-173724","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-mypr","8":"tag-mypr","9":"entry"},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.myza.co.za\/press\/wp-content\/uploads\/2020\/11\/rev-up-your-2021-motorsport-sponsorship-strategy-for-success-in-a-covid-19-world.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/173724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/comments?post=173724"}],"version-history":[{"count":0,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/posts\/173724\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media\/173725"}],"wp:attachment":[{"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/media?parent=173724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/categories?post=173724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myza.co.za\/press\/wp-json\/wp\/v2\/tags?post=173724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}